Tag: UTC

Total Results: 20

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

Guinness spreads holiday cheer with augmented reality app

Published: December 20, 2011

Guinness is letting Europeans spruce up their drinks with a festive decoration via an augmented reality application for the holiday season.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

CTIA attendees have mixed emotions regarding mobile marketing

Published: March 24, 2011

ORLANDO, FL – International CTIA attendees had mixed emotions regarding the current state of mobile marketing, with some saying the market is still fragmented and hard to navigate, and others bullish about its growth.

CTIA exhibitors claim show floor traffic slow this year

Published: March 23, 2011

ORLANDO, FL – This year’s International CTIA has a load of attendees. However, exhibitors claim that the show floor traffic is slow and that they miss Las Vegas.

Smaato receives $7M in funding to expand mobile ad platform globally

Published: January 31, 2011

Smaato has closed a $7 million round of funding, which is meant to help fuel and extend the company’s presence in Asia.

Sonic, REI, American Eagle drive traffic in-store via SMS alerts

Published: July 28, 2010

Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

Mobile Marketer promotes Dan Butcher to associate editor

Published: July 15, 2010

Mobile Marketer and Mobile Commerce Daily are proud to announce the promotion of Dan Butcher to associate editor.

Ogilvy mobile social event: Photos

Published: May 10, 2010

NEW YORK - WPP Group PLC ad agency Ogilvy & Mather hosted a face-off between the top five mobile social networks. Here are some photos from the event.

Coca-Cola: Mobile integral to 360-degree marketing strategy

Published: December 24, 2009

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy.