Tag: Ujjal Kohli
Total Results: 8
- Success of in-stream video ads points to mobile as brand builder
- Published: December 6, 2011
- In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.
- 5 best-practice tips for designing a mobile video campaign
- Published: July 11, 2011
- By Ujjal Kohli
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.
- Fortune 500 brands going all in on mobile video advertising
- Published: April 4, 2011
- The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.
- Mobile video ads outperform online significantly: study
- Published: January 25, 2011
- A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.
- Rhythm NewMedia bags $10M to fuel growth of mobile video advertising
- Published: November 15, 2010
- Rhythm NewMedia has completed its third-round of financing, totaling $10 million, to accelerate the growth of brand advertising through mobile video.
- Mobile ad CTRs are highest when call to action is video: study
- Published: October 18, 2010
- Mobile video has higher viewer retention than online video with 94 percent in the first 10 seconds compared to only 81 percent on the PC Internet.
- Brands can use mobile video ads to complement TV spots
- Published: May 28, 2010
- Research released by Rhythm NewMedia reveals that mobile video advertising can be used as a complement to television campaigns.
- Puma mobile video ad boosts awareness for soccer shoe
- Published: May 23, 2008
- A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product.












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