Tag: Ujjal Kohli

Total Results: 8

Success of in-stream video ads points to mobile as brand builder

Published: December 6, 2011

In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.

5 best-practice tips for designing a mobile video campaign

Published: July 11, 2011

By Ujjal Kohli

By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

Mobile video ads outperform online significantly: study

Published: January 25, 2011

A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

Rhythm NewMedia bags $10M to fuel growth of mobile video advertising

Published: November 15, 2010

Rhythm NewMedia has completed its third-round of financing, totaling $10 million, to accelerate the growth of brand advertising through mobile video.

Mobile ad CTRs are highest when call to action is video: study

Published: October 18, 2010

Mobile video has higher viewer retention than online video with 94 percent in the first 10 seconds compared to only 81 percent on the PC Internet.

Brands can use mobile video ads to complement TV spots

Published: May 28, 2010

Research released by Rhythm NewMedia reveals that mobile video advertising can be used as a complement to television campaigns.

Puma mobile video ad boosts awareness for soccer shoe

Published: May 23, 2008

A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product.