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Tag: Ujjal Kohli

Total Results: 16

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Instagram eyes video integration as YouTube, Vine gain steam
Published: June 19, 2013
Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.

Social mobile campaigns grew 430pc year-over-year: study
Published: March 4, 2013
There has been significant growth in mobile campaigns that incorporated social media calls-to-action, according to a new study by Rhythm NewMedia.
Is mobile video the new TV commercial?
Published: February 11, 2013
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
Measuring mobile video beyond the click-through rate
Published: November 2, 2012
Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.
Full-page mobile ads are the new glossy
Published: October 18, 2012
By Ujjal Kohli

Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.

70pc of mobile video is watched over Wi-Fi: Rhythm NewMedia
Published: September 20, 2012
Wi-Fi rules as the primary way that consumers watch video content, likely resulting in more long-form streaming, according to a new report from Rhythm NewMedia.
Mobile video is linchpin for marketing success
Published: August 20, 2012
Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars to the emerging channel.
End of paid media?
Published: May 18, 2012
Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Success of in-stream video ads points to mobile as brand builder
Published: December 6, 2011
In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.
5 best-practice tips for designing a mobile video campaign
Published: July 11, 2011
By Ujjal Kohli

By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

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