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Tag: Unica


Total Results: 209

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Ticketmaster spotlights digital as mobile visitors outnumber desktop
Published: March 5, 2015
Ticketmaster’s focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014’s fourth quarter, suggesting that mobile tickets have considerable traction behind them.
Pepsi becomes positive symbol for families in video reunion campaign
Published: March 2, 2015
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Frank Sinatra’s centennial celebration highlighted by mobile app
Published: December 29, 2014
Frank Sinatra, the song stylist who would have turned 100 years old next year, is having his centennial commemorated with the release of a mobile application containing rare recordings, videos and photos from his life and career.
Marketers urged to more deftly tap consumer emotions on mobile: study
Published: December 16, 2014
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
Macy’s leverages Twitter to make shoppers feel the love, generate sales
Published: December 1, 2014
Macy’s helpful comments to disgruntled customers on its Twitter account aim not only to ward off a potentially damaging social media backlash but to make customers feel loved, reinforcing their value to the brand as surrogate sales associates.
Days of mass-marketing winding down
Published: November 11, 2014
By Shalini Gupta

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

IKEA builds second-screen campaign for real-time dialogue about mealtime
Published: October 21, 2014
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
Ole Miss leverages beacons to engage sports fans
Published: August 26, 2014
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
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