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Tag: Unica


Total Results: 188

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City of Newark aims to rake in tourism via multichannel marketing campaign
Published: May 20, 2013
The city of Newark, NJ is launching a marketing campaign this week that lets consumers make cab reservations via their handsets and supports the Ironbound Business Investment District.
How going over the fiscal cliff will impact the US mobile industry
Published: December 26, 2012
If the federal government is not able to hammer out a new budget deal before the end of the year, the results could be disastrous for the economy. However, the mobile space is likely to not be affected as strongly as other industries, according to several experts.

Is in-app advertising broken?
Published: December 24, 2012
With users displaying a big appetite for mobile applications, marketers have taken notice and are increasingly looking for ways to reach audiences. However, two recent developments suggest that in-app ads may not be working in all instances.

Mall of America exec: App download makes QR codes a challenge
Published: October 26, 2012
A Mall of America executive who spoke yesterday during a Mobile Marketer webinar said that although the company has tested QR codes, they have not been successful yet since the technology forces consumers to download an application first.
5 things every mobile site needs to deliver
Published: August 10, 2012
By Michael Scully

By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.

Saga Communications uses SMS to drive listener engagement
Published: August 7, 2012
Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s SMS club growing 60 percent in one month as a result.

Mitt Romney drives app downloads, awareness via iAd campaign
Published: June 27, 2012
Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politician’s iPhone application that ultimately increase campaign awareness.
Screenvision, ABI Research, Soundbite Communications – News briefs
Published: June 19, 2012
News briefs - Screenvision brings interactivity to the big screen; Smartphones will drive $20B in aftermarket accessory revenues in 2012; Mobile marketing outperforms traditional marketing initiatives.
When streaming mobile video, write once and run everywhere
Published: May 22, 2012
By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Nissan aims for multiscreen engagement with mobile ad campaign
Published: April 2, 2012
Nissan Spain is using a second-screen experience that includes mobile and Web in a new rich media advertising campaign that shows how easy it is to park a car.
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