Tag: Unica

Total Results: 177

Mobile payments and the demise of the cash register

Published: January 24, 2012

By Jonathan Stark

Imagine a world in which all you need before heading out the door to shop, grab a bite or catch a movie is your smartphone. That is right: no wallet, credit cards or cash required.

Wireless carriers negatively impacted by mobile messaging apps: study

Published: November 23, 2011

One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

TV station WDBJ7 pushes tailored experiences to mobile social readers

Published: October 20, 2011

With 20 percent of its online traffic coming from mobile, local television news station WDBJ7 in Roanoke, VA, realized it needs to have a mobile strategy.

Facing regulatory pressure, carriers agree to send overage alerts

Published: October 19, 2011

Wireless carriers have agreed to send free alerts to consumers when they reach monthly limits on voice, data and text usage. The plan also includes a notification to inform consumers of international roam charges when traveling abroad.

Increasing the value of mobile payments

Published: September 20, 2011

By Keith Brown

Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

AT&T, Mozilla, Angry Birds: News briefs

Published: July 27, 2011

News briefs: AT&T updates Android devices with Gingerbread; Mozilla to develop Web-based mobile OS; Angry Birds makers get happy about mobile advertising.

Ramar Communications taps mobile to engage audience

Published: June 29, 2011

Ramar Communications Inc., the parent company of five television and four radio stations, is integrating mobile into its CRM initiatives to deliver sponsored news alerts, weather forecasts and other offers to its audience.

GRC’s Valerie Christopherson on the state of mobile PR

Published: June 15, 2011

Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?

Will Apple iCloud suit affect its market release?

Published: June 14, 2011

Phoenix-based voice-over IP provider iCloud Communications has filed a lawsuit against Apple claiming trademark infringement over the use of the name “iCloud.”