Tag: Unica

Total Results: 180

Discovery launches Shark Week mobile channel on Flo TV

Published: August 3, 2009

To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.

FCC should make public Apple, AT&T and Google responses

Published: August 3, 2009

Has Apple's rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure?

GM’s Chevrolet breaks Bluetooth marketing campaign in mall

Published: July 13, 2009

A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.

Mobile is priority for new FCC chairman

Published: July 1, 2009

Mobile got key attention in Chairman Julius Genachowski's first remarks yesterday to staff of the Federal Communications Commission, the top regulating agency for communications.

CitySearch proves 2D bar codes integral to mobile campaign

Published: June 17, 2009

A new study of CitySearch and Discovery Communications shows that 2D bar codes are an integral part of a cross-platform mobile campaign.

Sybase tops ABI’s non-NFC mobile commerce vendor matrix

Published: May 19, 2009

Sybase Inc. has been ranked at the top of the latest non-NFC mobile commerce Vendor Matrix released by ABI Research.

MobiLead increases mobile access points to online content

Published: May 18, 2009

Mobile marketing company mobiLead has launched a mobile bar code service to connect companies with consumers using optical and radio frequency identification systems.

FCC issues carrier requirements for number portability, VoIP

Published: May 14, 2009

The Federal Communications Commission today adopted two items intended to benefit and protect consumers.

Arby's uses mobile coupons to generate buzz for new Roastburger

Published: May 7, 2009

Fast food chain Arby's ran a mobile campaign to promote its new sandwich, the Roastburger.

Mobile ad search revenues to reach $2.3B by 2013: Kelsey

Published: May 4, 2009

BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.