Tag: Unilever

Total Results: 38

Unilever leverages mobile for retail promotion that tracks users’ purchases

Published: May 7, 2013

Unilever has teamed up with a Southern California grocery store chain for an in-store promotion that leverages mobile to make it easy for shoppers to track qualifying purchases and become eligible to win free concert tickets.

Dove boasts product awareness through multichannel mobile campaign

Published: March 13, 2013

Unilever’s Dove is going all out to convert women to try its body wash products with a campaign that marries mobile, social, games and video.

Lipton spreads brand awareness through mobile photo sharing

Published: February 8, 2013

Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.

CPGs step up their mobile marketing game

Published: August 17, 2012

Consumer packaged goods companies are starting to get more innovative in using mobile applications, rich media ads and QR codes to have a more direct relationship with consumers.

Unilever’s Cafe Zero bets on GPS, video to drive in-store traffic

Published: August 2, 2012

Unilever’s Cafe Zero recently ran a campaign in Holland that not only built buzz around a seasonal product, but also drove users to nearby locations to try the drink.

Unilever’s Axe gives away $1M in prizes via new mobile game

Published: June 7, 2012

Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.

R/GA, Unilever, Starwood Hotels and mobile spend predictions - News briefs

Published: February 22, 2012

News briefs - R/GA named global digital agency of record for Unilever’s deodorant business; Starwood Hotels delights guests with mobile.

Unilever enters mobile deals arena with Groupon partnership

Published: August 1, 2011

Unilever has teamed up with Groupon for a daily deals promotion that integrates in-store redemption at Jewel-Osco stores.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

Unilever misses mark on I Can’t Believe It’s Not Butter mobile ad campaign

Published: May 31, 2011

Unilever’s I Can’t Believe It’s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company’s mobile landing page is not mobile-optimized, making its execution fall short.