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Tag: Unilever

Total Results: 60

   Displaying: 1 - 10

Unilever's Magnum pairs interactive ads, geolocation to drive in-store traffic
Published: October 20, 2015
Unileverís ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.
Unilever's Dove and Axe brands target Refinery29's audience on Snapchat
Published: October 16, 2015
Unilever was quick to partner with publishing brand Refinery29 for its recent Snapchat Discovery channel launch, tapping into the publisherís audience to target millennials for the TreSemmť, Dove and Axe brands.
Unilever showcases multinational reach of emojis with Wallís keyboard
Published: October 7, 2015
Unileverís ice cream brand Wallís is putting itself at the heart of young adultsí conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
Dove, Budweiser join Instagram users to commemorate upgrade
Published: August 31, 2015
Unileverís Dove, Budweiser and a slew of other brands are celebrating with Instagram users over its recent update, demonstrating the importance of playing into content that consumers are excited about and humanizing marketers.
Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macyís and Frito-Layís Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Top 10 mobile advertising campaigns of Q2
Published: July 1, 2015
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Unileverís Axe badly needs grooming in mobile Web UX: analysis
Published: June 29, 2015
Unileverís Axe may have built an enviable reputation as a mobile media master, but the male grooming products brand is guilty of failing to fully optimize its Web sites for mobile, impairing its punch amid an emerging markets push, according to Mobile Marketerís analysis.
Abercrombie & Fitch, Axe ditch 'sexy' for mobile to reach young consumers
Published: May 5, 2015
As Abercrombie & Fitch and Unileverís menís grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers will need a clear identity to be successful.
Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
Dove promotes positive tweeting through #SpeakBeautiful campaign
Published: February 23, 2015
Unileverís Dove, known for its ongoing efforts to promote inner beauty, is teaming with Twitter to encourage women to speak positively of themselves, following a study that Twitter performed that found women are 50 percent more likely to make negative comments about themselves around the Oscars than the rest of the year.
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