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Tag: Unilever


Total Results: 65

   Displaying: 1 - 10

Axe and Men's Fashion Week find balance on Snapchat Live Story
Published: February 5, 2016
Unileverís Axeís Find Your Magic campaign is now airing on Snapchat through the Menís Fashion Week Live Story, targeting younger consumers likely to be interested in celebrating individuality.
How Unilever leverages core consumer insights for mobile success: Mindshare exec
Published: January 22, 2016
NEW YORK Ė A Mindshare executive at Mobile Marketerís Mobile FirstLook: Strategy 2016 discussed how Unileverís Dove and Hellmanís brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
Announcing the 2015 Mobile Marketer Awards
Published: December 24, 2015
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments.
Unilever is 2015 Mobile Marketer of the Year
Published: December 23, 2015
Unileverís ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
Slate Cosmetics sponsors ModiFace Live augmented reality filters for personalized ads
Published: December 7, 2015
Slate Cosmetics is sponsoring a new augmented reality application launching today that enables users to live chat with friends using filters created by beauty brands to showcase product possibilities.
Unilever's Magnum pairs interactive ads, geolocation to drive in-store traffic
Published: October 20, 2015
Unileverís ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.
Unilever's Dove and Axe brands target Refinery29's audience on Snapchat
Published: October 16, 2015
Unilever was quick to partner with publishing brand Refinery29 for its recent Snapchat Discovery channel launch, tapping into the publisherís audience to target millennials for the TreSemmť, Dove and Axe brands.
Unilever showcases multinational reach of emojis with Wallís keyboard
Published: October 7, 2015
Unileverís ice cream brand Wallís is putting itself at the heart of young adultsí conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
Dove, Budweiser join Instagram users to commemorate upgrade
Published: August 31, 2015
Unileverís Dove, Budweiser and a slew of other brands are celebrating with Instagram users over its recent update, demonstrating the importance of playing into content that consumers are excited about and humanizing marketers.
Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macyís and Frito-Layís Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
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