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Tag: Unilever


Total Results: 56

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Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macyís and Frito-Layís Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Top 10 mobile advertising campaigns of Q2
Published: July 1, 2015
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Unileverís Axe badly needs grooming in mobile Web UX: analysis
Published: June 29, 2015
Unileverís Axe may have built an enviable reputation as a mobile media master, but the male grooming products brand is guilty of failing to fully optimize its Web sites for mobile, impairing its punch amid an emerging markets push, according to Mobile Marketerís analysis.
Abercrombie & Fitch, Axe ditch 'sexy' for mobile to reach young consumers
Published: May 5, 2015
As Abercrombie & Fitch and Unileverís menís grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers will need a clear identity to be successful.
Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
Dove promotes positive tweeting through #SpeakBeautiful campaign
Published: February 23, 2015
Unileverís Dove, known for its ongoing efforts to promote inner beauty, is teaming with Twitter to encourage women to speak positively of themselves, following a study that Twitter performed that found women are 50 percent more likely to make negative comments about themselves around the Oscars than the rest of the year.
Unilever beacon play serves up soup, engagement in online-offline blend
Published: February 9, 2015
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies are ramping up use of the technology to connect the online and offline worlds to drive sales as well as engagement.
Unilever to address challenges of mobile scale, attribution upon media review
Published: January 29, 2015
While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile media that delivers scale, attribution, targeting and conversion.
Unileverís Clear shows strategic limitations of optimizing for reach on social
Published: December 22, 2014
Unileverís Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
Unileverís Shield sponsors mobile calls to drive in-store trial
Published: November 20, 2014
Unileverís Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
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