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Tag: Unilever


Total Results: 71

   Displaying: 1 - 10

Can subscription services help CPG marketers find mobile success?
Published: July 21, 2016
With Procter & Gamble launching a subscription service for Tide Pods and Unilever acquiring Dollar Shave Club for $1 billion, consumer packaged goods brands are looking for ways to combine mobileís dual expertise in brand building and direct sales.
Unilever taps auto start-stop mobile video ads for billing transparency
Published: June 30, 2016
Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions.
Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions
Published: June 3, 2016
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the promoted product via voice or text.
Unileverís Maille tastes mobileís potential with beacon campaign targeting foodies
Published: May 24, 2016
Unileverís Maille mustard brand has added a dash of beacon marketing to help it target foodies in Los Angeles and Chicago grocery stores, driving sales at the point of purchase while gaining earned media for the brandís first digital campaign in the United States.
Unileverís Axe celebrates uncoolness in funny social-only campaign
Published: May 17, 2016
Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos and showcasing how Axe can make users cool, even when they are not.
Dove's Twitter tool aims to eliminate negative posts relating to appearances
Published: March 15, 2016
Unileverís Dove has partnered with Twitter to make a bigger impact for its Speak Beautiful campaign via an algorithm that tweets users an analysis of their posts.
Axe and Men's Fashion Week find balance on Snapchat Live Story
Published: February 5, 2016
Unileverís Axeís Find Your Magic campaign is now airing on Snapchat through the Menís Fashion Week Live Story, targeting younger consumers likely to be interested in celebrating individuality.
How Unilever leverages core consumer insights for mobile success: Mindshare exec
Published: January 22, 2016
NEW YORK Ė A Mindshare executive at Mobile Marketerís Mobile FirstLook: Strategy 2016 discussed how Unileverís Dove and Hellmanís brands built campaigns from core consumer insights that were a hit on mobile and showcased the power of native integrations.
Announcing the 2015 Mobile Marketer Awards
Published: December 24, 2015
Mobile marketing catapulted to new heights in 2015, with innovative marketers such as Unilever, Coca-Cola, Clorox and PepsiCo leading the way via an exciting lineup of campaigns and programs that set new standards for creativity, authenticity, user insights and cross-channel deployments.
Unilever is 2015 Mobile Marketer of the Year
Published: December 23, 2015
Unileverís ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
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