Tag: Unilever

Total Results: 31

Unilever enters mobile deals arena with Groupon partnership

Published: August 1, 2011

Unilever has teamed up with Groupon for a daily deals promotion that integrates in-store redemption at Jewel-Osco stores.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

Unilever misses mark on I Can’t Believe It’s Not Butter mobile ad campaign

Published: May 31, 2011

Unilever’s I Can’t Believe It’s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company’s mobile landing page is not mobile-optimized, making its execution fall short.

New Unilever app digitally records a night out

Published: May 11, 2011

Unilever has launched a new application for its Lynx/Axe deodorant brand that collects communications, including images, between friends and creates an automatic stream.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.