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Tag: Unilever


Total Results: 48

   Displaying: 1 - 10

Unileverís Clear shows strategic limitations of optimizing for reach on social
Published: December 22, 2014
Unileverís Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
Unileverís Shield sponsors mobile calls to drive in-store trial
Published: November 20, 2014
Unileverís Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-toís.
Unileverís Dove Men+Care pushes mobile-heavy content for NCAA sponsorship
Published: March 18, 2014
Unileverís Dove Men+Care is rolling out an extensive mobile and digital campaign as part of the brandís sponsorship of the National Collegiate Athletic Associationís Menís Division I Championship basketball games.
Unilever's beacon, music pilots part of startup fundings program
Published: March 17, 2014
Unilever has partnered seven of its brands with digital startups, with the list of companies underscoring where big consumer packaged goods companies are placing their bets in mobile, including on beacon services, music streaming and video.

Here's how Unilever leverages programmatic buying for all-inclusive mobile push
Published: February 25, 2014
Unilever is the first brand to leverage a new mobile marketing platform that moves beyond simply leveraging programmatic for buying mobile media to making the tactic an integrated approach for a global strategy.
Unilever exec: Create mobile-specific native advertising to engage consumers
Published: October 25, 2013
NEW YORK Ė A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile.
Unileverís Slimfast leverages mobile, social to create weight-loss conversation
Published: October 23, 2013
Unileverís Slimfast is inviting consumers to participate in a mobile-social conversation about losing weight with augmented reality and a revamped mobile site.
Unileverís Wish-Bone campaign increases brand awareness 122pc
Published: June 26, 2013
Unileverís Wish-Bone salad dressing recently ran a mobile advertising campaign that resulted in lifts with both purchase intent and brand awareness.
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