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Tag: Unilever

Total Results: 51

   Displaying: 1 - 10

Dove promotes positive tweeting through #SpeakBeautiful campaign
Published: February 23, 2015
Unileverís Dove, known for its ongoing efforts to promote inner beauty, is teaming with Twitter to encourage women to speak positively of themselves, following a study that Twitter performed that found women are 50 percent more likely to make negative comments about themselves around the Oscars than the rest of the year.
Unilever beacon play serves up soup, engagement in online-offline blend
Published: February 9, 2015
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies are ramping up use of the technology to connect the online and offline worlds to drive sales as well as engagement.
Unilever to address challenges of mobile scale, attribution upon media review
Published: January 29, 2015
While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile media that delivers scale, attribution, targeting and conversion.
Unileverís Clear shows strategic limitations of optimizing for reach on social
Published: December 22, 2014
Unileverís Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
Unileverís Shield sponsors mobile calls to drive in-store trial
Published: November 20, 2014
Unileverís Shield deodorant brand achieved one-to-one engagement with customers by letting them make a free call with a short code that triggered a callback, an audio ad and a coupon offer before the call was put through, driving up to 5,000 calls an hour at one point.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-toís.
Unileverís Dove Men+Care pushes mobile-heavy content for NCAA sponsorship
Published: March 18, 2014
Unileverís Dove Men+Care is rolling out an extensive mobile and digital campaign as part of the brandís sponsorship of the National Collegiate Athletic Associationís Menís Division I Championship basketball games.
Unilever's beacon, music pilots part of startup fundings program
Published: March 17, 2014
Unilever has partnered seven of its brands with digital startups, with the list of companies underscoring where big consumer packaged goods companies are placing their bets in mobile, including on beacon services, music streaming and video.

Here's how Unilever leverages programmatic buying for all-inclusive mobile push
Published: February 25, 2014
Unilever is the first brand to leverage a new mobile marketing platform that moves beyond simply leveraging programmatic for buying mobile media to making the tactic an integrated approach for a global strategy.
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