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Tag: Unilever


Total Results: 46

   Displaying: 1 - 10

Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
How Unilever balances inspiration with practicality on mobile
Published: April 23, 2014
While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-toís.
Unileverís Dove Men+Care pushes mobile-heavy content for NCAA sponsorship
Published: March 18, 2014
Unileverís Dove Men+Care is rolling out an extensive mobile and digital campaign as part of the brandís sponsorship of the National Collegiate Athletic Associationís Menís Division I Championship basketball games.
Unilever's beacon, music pilots part of startup fundings program
Published: March 17, 2014
Unilever has partnered seven of its brands with digital startups, with the list of companies underscoring where big consumer packaged goods companies are placing their bets in mobile, including on beacon services, music streaming and video.

Here's how Unilever leverages programmatic buying for all-inclusive mobile push
Published: February 25, 2014
Unilever is the first brand to leverage a new mobile marketing platform that moves beyond simply leveraging programmatic for buying mobile media to making the tactic an integrated approach for a global strategy.
Unilever exec: Create mobile-specific native advertising to engage consumers
Published: October 25, 2013
NEW YORK Ė A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile.
Unileverís Slimfast leverages mobile, social to create weight-loss conversation
Published: October 23, 2013
Unileverís Slimfast is inviting consumers to participate in a mobile-social conversation about losing weight with augmented reality and a revamped mobile site.
Unileverís Wish-Bone campaign increases brand awareness 122pc
Published: June 26, 2013
Unileverís Wish-Bone salad dressing recently ran a mobile advertising campaign that resulted in lifts with both purchase intent and brand awareness.
Unilever leverages mobile for retail promotion that tracks usersí purchases
Published: May 7, 2013
Unilever has teamed up with a Southern California grocery store chain for an in-store promotion that leverages mobile to make it easy for shoppers to track qualifying purchases and become eligible to win free concert tickets.

Dove boasts product awareness through multichannel mobile campaign
Published: March 13, 2013
Unileverís Dove is going all out to convert women to try its body wash products with a campaign that marries mobile, social, games and video.
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