Tag: Unilever

Total Results: 38

Unilever, Toyota advertise in new Hachette Filipacchi apps

Published: December 18, 2009

Hachette Filipacchi Media U.S. has launched five new iPhone applications for several different media brands with advertising from Unilever and Toyota.

Unilever to run full-screen ads on America Movil handsets

Published: November 24, 2009

Consumer-products giant Unilever and food corporation Grupo Bimbo will run full-screen ads across Latin America and the Caribbean beginning in the fourth quarter of this year.

How will Publicis' acquisition of Microsoft's Razorfish impact mobile?

Published: August 11, 2009

Publicis Groupe SA's desire to acquire digital marketing agency Razorfish from Microsoft Corp. will bolster the French advertising holding company's mobile brain trust.

Unilever’s Axe targets males with branded mobile experience

Published: July 29, 2009

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.

Unilever’s Rexona runs "Detective Stripes" mobile ad campaign

Published: July 2, 2009

Unilever Brazil is running a mobile ad campaign to enrich the marketing mix of its Rexona Invisible brand.

Unilever exec speaks to mobile coupon strategy

Published: June 12, 2009

Wondering what Unilever's take on mobile marketing is? Read this interview with a Unilever executive to find out.

Spike Lee, Mofilm run video competition at Cannes Lions Festival

Published: June 5, 2009

Director, producer, writer and actor Spike Lee is hosting MoFilm's amateur video competition at the Cannes Lions 2009 Advertising Festival.

iPhone apps average 20 uses, 9.6 minutes per play: Greystripe

Published: May 4, 2009

On average, iPhone applications are accessed approximately 20 times over their lifecycle before consumers stop using the app, according to Greystripe.

Unilever's Axe uses mobile in multichannel campaign for new body spray

Published: April 9, 2009

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation.

Limbo, Brightkite merge location-based mobile social networks

Published: April 9, 2009

Limbo and Brightkite are merging to form the largest mobile location-based social discovery service.