Tag: United

Total Results: 28

USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation

Published: May 21, 2012

The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

USPS rounds out mobile offerings with BlackBerry app

Published: September 26, 2011

The United States Postal Service is furthering its claim to make services available on every mobile platform with a BlackBerry application.

UN Foundation leverages mobile to drive philanthropy

Published: September 6, 2011

The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

USPS marries mobile with mail via QR code promotion

Published: July 7, 2011

The United States Postal Service has rolled out a mobile bar code promotion that provides businesses with a 3 percent discount on products.

United Continental accommodates international travelers via mobile enhancements

Published: March 21, 2011

United Continental Holdings Inc. is expanding its mobile services to let international travelers check-in to a flight via their smartphone.

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Smartphone apps and mobile ads influence purchase intent: study

Published: January 11, 2011

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers’ purchase decisions.

IBM activates US Open sponsorship with augmented reality app

Published: September 8, 2010

IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.

US Census 2010 mobile ads drive awareness, participation

Published: April 26, 2010

The United States Census 2010 ran mobile ads in English and Spanish to raise awareness among African Americans and Hispanics.