Tag: Universal

Total Results: 67

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Intersection of mobile and social means new advertising opportunities: panel

Published: April 6, 2011

NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

Universal Pictures uses mobile to link static print ads to interactive content

Published: February 10, 2011

Universal Pictures is using Microsoft Tag technology to promote the upcoming Judd Apatow movie “Bridesmaids.”

Universal Studios uses iPad magazine to promote Little Fockers movie

Published: December 23, 2010

Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Mobile is not the death knell for traditional media: NBC Universal exec

Published: November 4, 2010

NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

Published: September 10, 2010

Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

NBC complements entertainment programming with mobile to build viewership

Published: September 2, 2010

NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.