Tag: Universal Pictures

Total Results: 13

Universal Pictures uses mobile to link static print ads to interactive content

Published: February 10, 2011

Universal Pictures is using Microsoft Tag technology to promote the upcoming Judd Apatow movie “Bridesmaids.”

Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

Published: September 10, 2010

Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

Best Buy rolls out app to support “Despicable Me” movie launch

Published: June 15, 2010

Best Buy Co. has expanded its mobile strategy with the launch of the Best Buy Movie Mode application, designed to transform the way moviegoers engage and interact with the films they enjoy.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Fandango introduces new mobile bar code ticketing service - Mobile Commerce Daily

Published: March 16, 2010

Mobile Commerce Daily today - Fandango introduces new mobile bar code ticketing service; Universal’s “Repo Men” mobile video ads drive movie ticket sales.

Universal Pictures Repo Men movie sells organs via bar code scanning

Published: March 1, 2010

Universal Pictures is running a promo for its “Repo Men” movie that integrates mobile bar codes with the campaign’s offline media to drive engagement and buzz around the film.

Universal Studios taps iPhone app to enable Blu-ray interactivity

Published: November 13, 2009

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.

Universal's Bruno app engages Sacha Baron Cohen fans

Published: September 21, 2009

Universal Pictures rolled out the "Bruno" application to accompany the feature film and saw more than 250,000 downloads.

Telstra hosts mobile advertising with 2D bar codes

Published: June 5, 2009

Carrier Telstra Corp. has rolled out its mobile advertising campaign manager, the next evolution in the company's mobile bar code platform.

Universal launches iPhone game to promote “Land of the Lost”

Published: May 4, 2009

Universal Pictures has turned to Apple's iPhone to promote its comedy-adventure "Land of the Lost," starring Will Ferrell, which opens in U.S. theaters on June 5.