Tag: Universal Studios

Total Results: 9

Universal Studios uses iPad magazine to promote Little Fockers movie

Published: December 23, 2010

Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

Universal Pictures places mobile at center of movie marketing strategy

Published: April 27, 2010

NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for "MacGruber," a comedy film that hits theaters May 21.

Mobile Commerce Daily - Universal Studios runs “Inglourious Basterds” mobile commerce ads

Published: December 10, 2009

Today in Mobile Commerce Daily: Universal Studios runs “Inglourious Basterds” mobile commerce ads and Money Mailer sets up SMS coupon campaign opt-ins on Web site.

How will the Comcast-NBC deal affect mobile?

Published: December 8, 2009

The $30 billion deal between General Electric and Comcast to bring NBC Universal under the cable operator’s control could have a significant effect on mobile content and media.

Universal Studios taps iPhone app to enable Blu-ray interactivity

Published: November 13, 2009

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.

Universal Studios transforms iPhones into remote controls

Published: July 21, 2009

Universal Studios Home Entertainment has turned Apple's iPhone into a remote control, allowing consumers to control content on their Blu-ray players via their handset.

NBC, MTV tap SinglePoint for mobile messaging ads

Published: April 8, 2009

NBC Universal and MTV Networks are using mobile interactivity and advertising provider SinglePoint's SingleBrand Ad Marketplace to monetize their mobile messaging inventory.

Universal Studios lets consumers sample, buy DVDs on mobile

Published: August 22, 2008

Universal Studios Home Entertainment has launched a program that lets consumers sample DVD bonus features before buying, all from their mobile phones.

Paramount, Universal Studios to serve ads on mobile white space

Published: June 19, 2008

Paramount Pictures and Universal Studios will serve graphical ads to the white space on mobile phone screens.