Tag: Universal

Total Results: 70

NBC adds interactivity to Olympic WAP site

Published: August 13, 2008

NBC Universal is enabling interactive survey features on its Olympics WAP site.

DoubleClick helps advertisers leverage digital channels

Published: August 6, 2008

DoubleClick can now serve video ads into Microsoft Silverlight 2 to help clients maximize the yield on their ad inventory as they deliver content onto online, video and mobile channels.

Major brands launch campaigns on AdMob iPhone marketplace

Published: July 25, 2008

Several brands including Ford, Land Rover, Jaguar and Universal Pictures' "The Mummy: Tomb of the Dragon Emperor" have announced new advertising campaigns for the iPhone 3G.

NBC gives Olympic coverage to AT&T subscribers

Published: July 17, 2008

AT&T and NBC Universal have partnered to provide the wireless carrier's customers Olympic Games coverage on their mobile phones.

Proteus re-brands as 2ergo Americas in parent expansion plans

Published: July 15, 2008

Mobile marketing company Proteus has re-branded to become 2ergo Americas Inc. as part of its British parent company's plans to expand its business globally.

Paramount, Universal Studios to serve ads on mobile white space

Published: June 19, 2008

Paramount Pictures and Universal Studios will serve graphical ads to the white space on mobile phone screens.

Proteus continues to make moves into Latin American market

Published: April 28, 2008

Proteus is launching Universal Channel content with three additional carriers in Latin America: Personal Argentina, Porta Ecuador and Movistar Peru.

NBC, LimeLife to launch Law & Order mobile game

Published: March 12, 2008

NBC Universal and LimeLife Inc. are debuting a mobile game entitled "Law & Order: Celebrity Betrayal" based on NBC's long-running crime drama.

Thumbplay to sell Sony BMG music

Published: February 22, 2008

Mobile entertainment content platform Thumbplay Inc. has signed a digital distribution agreement with Sony BMG Music Entertainment in yet another sign of mobile's importance to record labels.

Mobile music will thrive on ad support, sponsorship

Published: January 22, 2008

If the mobile music market is to grow, it has to go beyond single song or ringtone sales toward a model more reliant on advertising and support -- just like radio.