Tag: University

Total Results: 27

University of Florida drives awareness with SMS sweepstakes

Published: October 8, 2008

The University of Florida used mobile to drive awareness for its Florida Blue Key Honor and Service Society.

Subway, Best Buy advertise on Hothand's University Mobile Network

Published: September 25, 2008

Hothand Wireless launched its University Mobile Network with a pilot program sponsored by Best Buy Mobile at UCLA, which let students get mobile coupons from Subway.

Cox Sports Television mobile campaign sees 47 percent opt in

Published: September 9, 2008

Cox Sports Television ran a mobile sweepstakes campaign that received a 47 percent opt-in rate of consumers interested in future marketing.

U.S. Navy, Land Rover advertise on new sites in Quattro network

Published: June 26, 2008

Toyota, Land Rover, American Express, Sony, the U.S. Navy and Microsoft are advertising on newly added sites to Quattro Wireless' mobile ad network.

Verizon Wireless runs HIV awareness campaign via V Cast

Published: June 24, 2008

Verizon Wireless has formed a partnership with the University of Georgia's New Media Institute to raise awareness about the importance of HIV testing.

Case Western University bookstore uses mobile rebates for graduation sales

Published: May 14, 2008

Cleveland's Case Western University's bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.

Hollywood can learn from Apple: Study

Published: February 28, 2008

A new study on the marketing of movies and programming on traditional media recommends that the entertainment industry should act like Apple and offer bargain content on mobile devices.