Tag: Univision

Total Results: 12

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

Univision debuts 72 local TV, radio mobile sites

Published: September 28, 2010

Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.

TV networks adapt to on-the-go viewers

Published: July 19, 2010

Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.

Univision extends brand with mobile World Cup app

Published: June 17, 2010

Univision is helping Spanish-speaking soccer fans follow the World Cup in South Africa with its new mobile application.

Univision releases BlackBerry app to expand its mobile presence

Published: March 4, 2010

Univision has released a new BlackBerry application as part of a strategy to expand its offerings across all mobile platforms.

Univision adds consumer touch points to fulfill 360-degree media strategy

Published: February 26, 2010

Univision Interactive Media Inc. plans to extend its reach with the “Novelas y Series” mobile video series, which will be accessible via a WAP site and an application.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

Quattro Wireless gets $10M in funding

Published: March 17, 2009

Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.

Mobile beats Internet in ROI: Study

Published: October 23, 2008

Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.

Univision adds mobile to local radio markets

Published: August 18, 2008

Media giant Univision Communications Inc. is expanding delivery of mobile services to Univision Radio, one of the leading Spanish-language radio groups nationwide.