Tag: Useful Networks

Total Results: 7

Proposed privacy legislation too vague on location-based advertising

Published: May 12, 2010

By Christopher Glode

In mobile, IP-based geo-location is essentially useless for anything more than knowing which country a person is in due to the way carrier networks handle IP traffic.

Why SMS is ideal for location-based marketing

Published: December 15, 2009

By Chris Glode and Tom Parrish

By location-enabling an SMS campaign, marketers get reach and a feature-rich way to engage all customers, not just the few who can download an app or use the mobile Web.

Embrace location-based mobile services: ad:tech panelists

Published: November 5, 2009

NEW YORK – Big brands need to lead the way in location-based services on mobile devices, panelists said at ad:tech.

How to ensure the success of location-based advertising

Published: August 31, 2009

By Chris Glode

Before mobile location-based advertising can realize its massive potential, these three things must happen.

World Wide Where? Getting location-based mobile marketing right

Published: July 20, 2009

By Chris Glode

Geolocation significantly enhances the ability of marketers to extract more value from performance-based campaigns, particularly for brands with a strong bricks-and-mortar presence.

How can brands turn ad views into store visits?

Published: June 12, 2009

Driving consumers to mobile Web pages that give a marketer's location and contact information has become quite the trend with fast-food chains, automakers and retailers nationwide.

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.