Tag: VH1

Total Results: 14

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

TV networks adapt to on-the-go viewers

Published: July 19, 2010

Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.

VH1 debuts app for on-the-go video watching

Published: May 25, 2010

VH1 has debuted an Android application that lets viewers watch videos and browse photos from current shows, music events and past programming.

MTV launches four iPad applications to better connect with consumers

Published: April 6, 2010

MTV Networks has debuted four new applications for Apple’s iPad – three of which are exclusive to the recently released device.

MTV, VH1 to integrate social media into mobile entertainment

Published: March 25, 2010

MTV and VH1 have partnered with foursquare to integrate social gaming across television, online and mobile entertainment.

VH1 to raise money for Operation Smile with mobile giving campaign

Published: March 22, 2010

VH1 teamed up with Operation Smile to promote its new reality show and encourage consumers to raise money for the organization.

MTV, VH1 to host multichannel Rihanna music video premiere

Published: December 17, 2009

MTV and VH1 are hosting the world premiere of Rihanna’s “Hard” video featuring Young Jeezy across mobile, online and on-air.

NBC, MTV tap SinglePoint for mobile messaging ads

Published: April 8, 2009

NBC Universal and MTV Networks are using mobile interactivity and advertising provider SinglePoint's SingleBrand Ad Marketplace to monetize their mobile messaging inventory.

Unilever’s Axe runs mobile marketing campaign with MTV

Published: March 4, 2009

Unilever's Axe brand of male grooming products has launched a mobile marketing campaign that includes a mobile Web site, ringtones, text alerts and a TV ad campaign with SMS calls-to-action.

VH1 lets viewers chat via mobile while watching TV

Published: March 2, 2009

VH1 is letting its television audience interact with the shows they are viewing by posting opinions, comments or questions in chat rooms using their mobile phone.