Tag: Val Christopherson

Total Results: 5

Apple's absence lets Google, Microsoft steal thunder at Mobile World Congress

Published: February 18, 2010

BARCELONA, Spain - Apple's decision this year to stay away from Mobile World Congress is in line with its lone-ranger stance toward trade shows. Google and Microsoft are stepping into the void and with good result.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Published: February 17, 2010

BARCELONA, Spain � Google CEO Eric Schmidt endorses mobile at Mobile World Congress, Microsoft is talk of the town and carriers seeking to win back control of the app world worry some. But is mobile advertising being neglected at the show?

Carrier consortium for applications stirs discussion at Mobile World Congress

Published: February 16, 2010

BARCELONA, Spain � The formation of a new apps platform by the world�s leading carriers, the launch of Windows Mobile 7 by Microsoft CEO Steve Ballmer and the Mobile Premier Awards kept Mobile World Congress abuzz.

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

Mobile marketers react to economic slowdown: Part IV

Published: November 18, 2008

This is the fourth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?