Tag: Valerie Christopherson

Total Results: 7

GRC’s Valerie Christopherson on the state of mobile PR

Published: June 15, 2011

Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?

Mobile Internet gains acceptance as channel at Mobile World Congress

Published: February 19, 2009

What is great about this year's Mobile World Congress in Barcelona? Finally it is understood that the mobile Internet is a media channel requiring tailored solutions. Thus felt one of our roving correspondents.

From the show floor at CES

Published: January 12, 2009

By Valerie Christopherson

LAS VEGAS -- There was a pervasive vibe at the show that true convergence -- that Holy Grail that we marketers have been kibitzing about for years -- may be here.

From the show floor at CES: Mobility is the golden child

Published: January 9, 2009

LAS VEGAS -- Roaming through the convention halls and standing in the cab lines, you get a feel for the buzz at the ongoing Consumer Electronics Show.

Tips on mobile marketing PR

Published: December 9, 2008

By Valerie Christopherson

Mobile marketing is not a new concept. Since the turn of the century, it has been a much-debated topic in the sense of whether or not agencies, both public relations and marketing, should address it with service offerings to their clients.

Widget maker Zumobi to raise profile with new PR agency

Published: July 11, 2008

Mobile widget maker Zumobi has tapped Global Results Communications as its new public relations agency of record as part of a push to raise its market profile.

Q&A: Val Christopherson, leading PR exec in mobile marketing

Published: May 5, 2008

Valerie Christopherson is one of the leading PR executives in mobile marketing. Her Global Results Communications agency now handles 17 mobile clients in less than three years since its founding.