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Tag: Valista


Total Results: 2

6 tips for successful mobile campaigns: Valista
Published: February 20, 2009
In the current economic decline, small adjustments within a mobile marketing program can make the difference between increased revenue and trifling results.
Increasing mobile content uptake with direct-to-bill charging
Published: July 25, 2008
By Fran Heeran

If advertisers and content providers want to take full advantage of the mobile channel, they need a more appropriate payment mechanism than Premium SMS.