Tag: Vanessa Horwell
Total Results: 17
Displaying: 1 - 10- Why almost everything that Apple’s PR machine does turns to gold
- Published: October 3, 2011
- By Vanessa Horwell
I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.
- Why the lackluster mobile giving for Japan’s crises?
- Published: April 25, 2011
- By Vanessa Horwell
As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.
- What rock ’n’ roll can teach us about mobile and social marketing
- Published: April 6, 2011
- By Vanessa Horwell
I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.
- Clamor for mobile marketing begins
- Published: February 10, 2011
- By Vanessa Horwell
While the traders over on Wall Street took risks aplenty with our money, marketers were waiting for others to take the first few giant steps.
- Location-based marketing is poised for growth
- Published: November 11, 2010
- By Vanessa Horwell
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
- My big fat mobile app
- Published: October 22, 2010
- By Vanessa Horwell
As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.
- 5 arguments on why mobile is indispensable to marketing plans
- Published: August 9, 2010
- By Vanessa Horwell
The integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.
- Why the PR industry must embrace mobile
- Published: April 29, 2010
- By Vanessa Horwell
The more conversant PR professionals become with mobile, the more services they will be able to offer clients. Why is embracing mobile important for PR firms?
- My mobile dream for 2010
- Published: January 26, 2010
- By Vanessa Horwell
We still have battles ahead in 2010 but I think we have definitely reached a turning point in mobile’s maturity, internally and externally.
- 9 unpredictions: What's not going to happen with mobile in 2010
- Published: December 4, 2009
- By Vanessa Horwell
Instead of producing an annual predictions list that many analysts and forecasters will be doing, I am producing a series of "What's not going to happen in 2010" forecasts.
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