Tag: Vanessa Horwell

Total Results: 18

9 unpredictions: What's not going to happen with mobile in 2010

Published: December 4, 2009

By Vanessa Horwell

Instead of producing an annual predictions list that many analysts and forecasters will be doing, I am producing a series of "What's not going to happen in 2010" forecasts.

We have seen annus horribilis ad finem. Now what?

Published: October 5, 2009

By Vanessa Horwell

A couple of weeks ago I had a great email exchange with someone I met online. Not that kind of online exchange, but in response to one of my opinion pieces.

8 reasons why marketers should ramp up their visibility strategy

Published: August 18, 2009

By Vanessa Horwell

In recent weeks, I have noticed a change in some clients' psyche. Sick and tired of everything being so hard and so draining, they are passing that frustration right down the chain and on to us.

7 steps to mobile your way out of recession

Published: April 13, 2009

By Vanessa Horwell

Recession, schmession, enough already! I don't know about you, but I am absolutely up to here with hearing about Ponzi schemes, shrinking ad budgets and the foreclosing of Americaburb.

The ultimate cost of free press

Published: February 24, 2009

By Vanessa Horwell

My column this month has little to do with mobile per se, but everything to do with the future of advertising, marketing, the media and well, my career.

Marketers, embrace change -- more than half of America did

Published: January 29, 2009

By Vanessa Horwell

Deep-rooted challenges and the changes needed to fix our society -- a tall task? Perhaps, but that's what I see as being an enormous challenge facing marketers this year.

Why you should not cut back on marketing

Published: December 16, 2008

By Vanessa Horwell

I recently read an article that echoed what I have been thinking about for a while. It talked about how this rough time is an opportunity for businesses to redefine the meaning of capitalism.

Mobile tide will continue to rise as old media recede

Published: November 12, 2008

By Vanessa Horwell

With the endless discourse of cutbacks, staff layoffs and general economic woes, it's very hard for us marketers not to hop aboard the fear-monger's bandwagon.