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Tag: Vans

Total Results: 20

   Displaying: 1 - 10

Marketers mistakenly look beyond engagement in mobile
Published: December 5, 2013
For a while now, mobile marketers have been discussing how to move beyond engagement with mobile, but they need not move so quickly when the metric alone can be effective for a brand.
Are CMOs slacking in mobile?
Published: July 5, 2013
The role of today’s chief marketing officer has fundamentally changed. Knowledge of digital and mobile is more crucial than ever and many CMOs are currently struggling to understand today’s increasingly tech-savvy customers.
Marketers embrace hackathons to drive mobile software offerings
Published: April 2, 2013
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Vans taps MMS to bolster Valentine’s Day initiatives
Published: February 1, 2013
Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.
Future of mobile site design
Published: August 16, 2012
By David Evans

The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.

Verizon exec: Mobile will save retail
Published: June 15, 2012
NEW YORK - Mobile offers opportunities for marketers to deliver contextual services to engage consumers, per panelists at the 2012 MMA Forum. However, because such services require collecting data, they are also fraught with issues such as how to gather the information without losing consumer trust.
Facebook rapidly turning into mobile powerhouse
Published: December 30, 2011
The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.
Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit
Published: September 3, 2010
NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.
Vans Warped Tour connects with fans via daily mobile videos
Published: July 29, 2010
The 2010 Vans Warped Tour is connecting fans with mobile video blog updates from every stop of the 43-city tour.
A mobile strategy does not just mean rolling out an app: panelist
Published: June 30, 2010
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
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