Tag: Vdopia

Total Results: 7

Is mobile video the new TV commercial?

Published: February 11, 2013

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

Funimation unleashes rich media mobile ads to drive DVD sales

Published: September 15, 2010

Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.

Mobile video ads perform 100 times better than online video ads: iVdopia

Published: August 31, 2010

Jeffrey Hayzlett, former Kodak executive, “Celebrity Apprentice” alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can.

Fandango Iron Man 2 mobile video ads exceed 6 percent CTR

Published: June 1, 2010

The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.