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Tag: Vdopia

Total Results: 10

Screen-agnostic hogwash
Published: October 14, 2015
By Jason Shulman

I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?

Honda’s music push needs personalized in-car experience to win
Published: June 16, 2014
American Honda Motor Co.’s push into music content with a YouTube video channel could help the automaker click with elusive younger buyers, but the brand might generate even greater loyalty by providing a personalized in-car radio experience.
All categories of entertainment brands now active on mobile advertising: report
Published: June 6, 2014
Mobile consumption of entertainment media is increasing exponentially, as all categories of entertainment brands are now active on mobile advertising, which until about a year ago was dominated by theatricals, according to a new report from Vdopia.
Is mobile video the new TV commercial?
Published: February 11, 2013
With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
Fortune 500 brands going all in on mobile video advertising
Published: April 4, 2011
The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.
Funimation unleashes rich media mobile ads to drive DVD sales
Published: September 15, 2010
Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.
Mobile video ads perform 100 times better than online video ads: iVdopia
Published: August 31, 2010
Jeffrey Hayzlett, former Kodak executive, “Celebrity Apprentice” alum and author, said that mobile lets consumers interact and experience the depth of a brand like no other medium can.
Fandango Iron Man 2 mobile video ads exceed 6 percent CTR
Published: June 1, 2010
The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.
Coca-Cola mobile video advertising outperforms online counterpart
Published: January 21, 2010
In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.
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