Tag: Velti

Total Results: 20

5 tips to develop an effective tablet strategy

Published: January 31, 2012

By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

5 tips for mobile marketing success

Published: October 25, 2011

By Trevor Hamilton and Thomas Twigg

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.

Velti pays $19M for Air2Web to further mobile marketing efforts

Published: September 23, 2011

Velti has entered into a definitive agreement to acquire Air2Web and further cement its position in the mobile space.

Mobile marketing for publishers: getting the basics right

Published: September 15, 2011

By Terry McCusker

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

Subway continues mobile ordering push via optimized site, app

Published: July 29, 2011

Restaurant franchise Subway will be rolling out a mobile-optimized site and application this summer that lets consumers design their favorite sandwich and order meals.

Why marketing programs should begin with mobile

Published: May 19, 2011

By Shaheen Kazi

While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.

Miscalculations in pricing, distribution spell trouble for Android tablets: analyst

Published: March 14, 2011

IPad challengers that have been announced so far—in particular Google’s Android Honeycomb tablets—are solid products with fatally flawed product strategies.

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium

Published: August 2, 2010

Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.