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Tag: Velti


Total Results: 20

   Displaying: 1 - 10

5 tips to develop an effective tablet strategy
Published: January 31, 2012
By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

5 tips for mobile marketing success
Published: October 25, 2011
By Trevor Hamilton and Thomas Twigg

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.

Velti pays $19M for Air2Web to further mobile marketing efforts
Published: September 23, 2011
Velti has entered into a definitive agreement to acquire Air2Web and further cement its position in the mobile space.
Mobile marketing for publishers: getting the basics right
Published: September 15, 2011
By Terry McCusker

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

Subway continues mobile ordering push via optimized site, app
Published: July 29, 2011
Restaurant franchise Subway will be rolling out a mobile-optimized site and application this summer that lets consumers design their favorite sandwich and order meals.
Why marketing programs should begin with mobile
Published: May 19, 2011
By Shaheen Kazi

While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.

Miscalculations in pricing, distribution spell trouble for Android tablets: analyst
Published: March 14, 2011
IPad challengers that have been announced so far—in particular Google’s Android Honeycomb tablets—are solid products with fatally flawed product strategies.
IPad 2 cements Apple tablet market share dominance
Published: March 3, 2011
Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
Interpublic Group revamping mobile marketing practice across agencies
Published: September 1, 2010
Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium
Published: August 2, 2010
Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.