Tag: Verizon Wireless

Total Results: 192

Wireless carriers look to innovate how mobile video is delivered, paid for

Published: January 17, 2012

Wireless carriers are under pressure to meet consumer demands for mobile content consumption and are looking at new ways to deliver and charge for data usage, including letting content providers foot some of the bill.

Verizon mobilizes FiOS service via Android app

Published: October 21, 2011

Verizon is furthering its strategy to let consumers watch television on their mobile devices with an Android application.

Verizon Wireless enhances multimedia reach via video app

Published: August 25, 2011

Verizon Wireless is rolling out a video application on select smartphones to let consumers watch their favorite content while on the go.

Will tiered pricing impede mobile video growth?

Published: July 7, 2011

Verizon Wireless will eliminate unlimited data plans as it and other carriers look to gain control of growing bandwidth consumption and make consumers pay for what they use.

T-Mobile exec: Privacy must come first in mobile

Published: June 20, 2011

NEW YORK - An executive with T-Mobile who spoke at the Mobile Marketing Forum said privacy must come first in mobile.

Prescription giant Medco strengthens healthcare lead with mobile entry

Published: May 23, 2011

Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

The term "open" is overused in mobile: CTIA panel

Published: March 25, 2011

ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.