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Tag: Verizon


Total Results: 285

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How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

NFL will leverage mobile, wearables to enhance content
Published: July 14, 2014
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebookís WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
Universities tap mobile for math, science teacher training
Published: December 2, 2013
The University of Texas at Austin and three other universities are training new math and science teachers to use mobile in what is claimed to be a first-of-its kind national program.
Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Verizon, Vodafone deal points to move toward integrated wireline, wireless services
Published: September 4, 2013
Verizonís move to acquire the 45 percent stake in its wireless operations owned by Vodafone underscores the growing focus on integrated wireline, wireless services for United States carriers.

Thinaire leverages Verizonís cloud offerings to drive NFC marketing at scale
Published: August 9, 2013
Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage near-field communication for mobile marketing engagements.

Mobile data collection increases, raising new privacy concerns
Published: May 23, 2013
With everyone from wireless carriers to the latest and greatest smartphone application tracking user behavior and trying to sell the data, mobile is proving to be a treasure trove of customer information. But not all data is created equal, at least on the privacy front.

Verizon urged by consumers to eliminate mobile phone contracts
Published: April 25, 2013
The Change.org petition asks Verizon to consider a better way for customers to purchase devices affordably via a payment plan or by some other means.
Wireless carriers jump into mobile offers as consumers demand greater personalization
Published: December 7, 2012
The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.
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