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Tag: Verizon

Total Results: 296

   Displaying: 11 - 20

Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
Published: September 4, 2015
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
Mobile Minutes: Verizon adds subscribers; The People’s Operator; Ad tech complaints; Drone Periscope
Published: July 22, 2015
Today in mobile marketing – Verizon profit beats estimates as more subscribers sign up; Wikipedia founder starts new mobile network giving that profits charity; Ad tech is killing the online experience; Drone Periscope: GE launches #DroneWeek, a 5-day live-streaming bonanza.
Mobile Minutes: Streaming music payments; Verizon teams with Vice; Apple’s profits; Nokia’s mobile return
Published: July 15, 2015
Today in mobile marketing – Your streaming music payments are going where?; Vice shows to air on Verizon Mobile Internet TV service; Apple doesn’t sell all the phones. But it makes all the money; Nokia's return to mobile is 'complicated.’
AT&T raises TV Everywhere ante with Apple Watch app, more channels
Published: June 26, 2015
AT&T’s update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.
Is Verizon’s mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizon’s announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
State Farm, Cablevision tap interactive ad units with rolling footers, in-stream content
Published: March 17, 2015
State Farm and Cablevision are two of the top brands leveraging PadSquad’s new advertisement units for mobile and tablet devices, which feature unique branding on mobile site's skins as well as injections in Web sites' article content streams.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking
Published: November 6, 2014
Mobile marketers will fall under greater scrutiny from privacy advocates and regulators amid reports that Verizon and AT&T are tagging customers with unique codes that are visible to third parties.
Mobile Minutes: iOS 8 challenge; YouTube fashion channel; AT&T, Verizon cut prices; Publicis to buy Sapient
Published: November 4, 2014
Today in mobile marketing - Why iOS 8 represents a new kind of challenge for developers; RTL buys YouTube fashion channel in battle for younger viewers; Verizon, AT&T cut mobile prices while boosting data plans; Publicis offers $3.7 billion for Sapient.
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