Total Results: 289Displaying: 11 - 20
- An untapped advertising opportunity during the holidays
- Published: December 11, 2014
- By Stephanie Bauer Marshall
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
- Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking
- Published: November 6, 2014
- Mobile marketers will fall under greater scrutiny from privacy advocates and regulators amid reports that Verizon and AT&T are tagging customers with unique codes that are visible to third parties.
- Mobile Minutes: iOS 8 challenge; YouTube fashion channel; AT&T, Verizon cut prices; Publicis to buy Sapient
- Published: November 4, 2014
- Today in mobile marketing - Why iOS 8 represents a new kind of challenge for developers; RTL buys YouTube fashion channel in battle for younger viewers; Verizon, AT&T cut mobile prices while boosting data plans; Publicis offers $3.7 billion for Sapient.
- Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo
- Published: October 31, 2014
- Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
- How solving for identity can fix mobile measurement
- Published: August 21, 2014
- By Stephanie Bauer Marshall
As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.
- NFL will leverage mobile, wearables to enhance content
- Published: July 14, 2014
- The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
- Facebook, Google land blows against wireless carriers, undercutting their role
- Published: February 21, 2014
- It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
- Universities tap mobile for math, science teacher training
- Published: December 2, 2013
- The University of Texas at Austin and three other universities are training new math and science teachers to use mobile in what is claimed to be a first-of-its kind national program.
- Premium SMS flameout opens door to improved opt-in rates
- Published: November 25, 2013
- With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.
- Verizon, Vodafone deal points to move toward integrated wireline, wireless services
- Published: September 4, 2013
- Verizon’s move to acquire the 45 percent stake in its wireless operations owned by Vodafone underscores the growing focus on integrated wireline, wireless services for United States carriers.