Tag: Verizon

Total Results: 267

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

The term "open" is overused in mobile: CTIA panel

Published: March 25, 2011

ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.

Buick to raise awareness of scholarship program via Verizon iPhone ads

Published: February 15, 2011

General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Super Bowl XLV a Super XL disappointment

Published: February 8, 2011

By Jeff Hasen

Verizon Wireless told us that, yes, it can hear us now. The rest of the Super Bowl television advertisers either did not hear or chose to ignore us.

How will Verizon's iPhone change the mobile game?

Published: January 12, 2011

Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and marketers.

Google’s Android makes a splash at CES to ramp up Apple rivalry

Published: January 10, 2011

Google made the biggest splash at CES by unveiling specs for Android 3.0—a.k.a. Honeycomb—as its device manufacturer partners announced plans for a plethora of 4G smartphones and tablets based on the operating system.

How will Verizon's 4G LTE wireless network affect marketers?

Published: December 6, 2010

Verizon Wireless turned on the first large-scale 4G LTE network yesterday, Dec. 5, but it is an open question whether or not it will significantly affect consumer behavior in the near future.