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Tag: Verizon

Total Results: 289

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Verizon’s 1M iPhone sales in February do not mean more iAds: analyst
Published: April 11, 2011
ComScore estimates that Verizon Wireless sold 1 million iPhones in February, expanding the reach of iOS. But analysts do not expect that developers will step up their use of iAd.
ESPN inks mobile TV distribution deal with Time Warner Cable, Verizon FiOS
Published: April 8, 2011
ESPN is teaming up with Time Warner Cable, Bright House Networks and Verizon FiOS TV on a mobile television initiative to increase the number of touch points between cable subscribers and the sports media giant.
Location-based marketing can increase average order value, frequency, loyalty
Published: March 29, 2011
While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.
The term "open" is overused in mobile: CTIA panel
Published: March 25, 2011
ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.
T-Mobile a no-show at CTIA opening keynote
Published: March 23, 2011
ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.
Verizon lawsuit alleging premium SMS fraud serves as cautionary tale
Published: March 11, 2011
If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.
IPad 2 cements Apple tablet market share dominance
Published: March 3, 2011
Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
Buick to raise awareness of scholarship program via Verizon iPhone ads
Published: February 15, 2011
General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Super Bowl XLV a Super XL disappointment
Published: February 8, 2011
By Jeff Hasen

Verizon Wireless told us that, yes, it can hear us now. The rest of the Super Bowl television advertisers either did not hear or chose to ignore us.

How will Verizon's iPhone change the mobile game?
Published: January 12, 2011
Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and marketers.
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