Tag: Verizon

Total Results: 268

What is Verizon doing right to retain customer loyalty?

Published: July 26, 2010

While Verizon reported fewer net subscriber adds in the second quarter compared to the first, the carrier reduced its churn rate as it increased its data revenue. Churn, baby, churn.

Would Verizon getting the iPhone be bad news for Google’s Android?

Published: July 12, 2010

If Apple were to bring the iPhone to Verizon Wireless after AT&T’s exclusivity agreement expires, it could send shockwaves throughout the mobile ecosystem.

Verizon Business sees 20 percent opt-in for mobile campaign

Published: June 8, 2010

Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.

Nexus won? Google fails to decouple handset from carrier

Published: May 17, 2010

While its Android OS is an undisputed success, direct sales of Google’s Nexus One have not met expectations—a sign that round one of the handset distribution battle has gone to the carriers.

Are US carriers finally making mobile marketing a priority?

Published: May 13, 2010

With their wireline business on the down slope and competition ramping up, U.S. carriers are seeking alternative revenue streams and engaging in mobile marketing like never before.

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.

History Channel drives viewership with multichannel campaign featuring mobile

Published: May 5, 2010

A&E Television Networks’ History Channel is featuring mobile as part of its multichannel advertising campaign to promote its new epic series “America: The Story of Us.”

Will HP’s acquisition of Palm shake up the smartphone market?

Published: April 30, 2010

Hewlett-Packard believes the $1.2 billion it is paying to acquire Palm will accelerate its growth within the $100 billion-plus connected mobile device market. Will the gamble work?

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

Verizon Wireless and Skype introduce free mobile calling service

Published: March 30, 2010

Verizon Wireless and Skype debuted Skype Mobile to give consumers the opportunity to make free Skype-to-Skype calls anywhere in the world.