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Tag: Verizon

Total Results: 289

   Displaying: 71 - 80

UPS, Verizon, Cisco tap Borders WiFi to run location-based ads
Published: July 29, 2010
Brand advertisers such as UPS, Verizon and Cisco's WebEx are running location-based ad campaigns via Borders' in-store WiFi.
What is Verizon doing right to retain customer loyalty?
Published: July 26, 2010
While Verizon reported fewer net subscriber adds in the second quarter compared to the first, the carrier reduced its churn rate as it increased its data revenue. Churn, baby, churn.
Would Verizon getting the iPhone be bad news for Google’s Android?
Published: July 12, 2010
If Apple were to bring the iPhone to Verizon Wireless after AT&T’s exclusivity agreement expires, it could send shockwaves throughout the mobile ecosystem.
Verizon Business sees 20 percent opt-in for mobile campaign
Published: June 8, 2010
Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.
Nexus won? Google fails to decouple handset from carrier
Published: May 17, 2010
While its Android OS is an undisputed success, direct sales of Google’s Nexus One have not met expectations—a sign that round one of the handset distribution battle has gone to the carriers.
Are US carriers finally making mobile marketing a priority?
Published: May 13, 2010
With their wireline business on the down slope and competition ramping up, U.S. carriers are seeking alternative revenue streams and engaging in mobile marketing like never before.
Verizon Wireless unveils 2D bar code initiatives
Published: May 13, 2010
Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.
History Channel drives viewership with multichannel campaign featuring mobile
Published: May 5, 2010
A&E Television Networks’ History Channel is featuring mobile as part of its multichannel advertising campaign to promote its new epic series “America: The Story of Us.”
Will HP’s acquisition of Palm shake up the smartphone market?
Published: April 30, 2010
Hewlett-Packard believes the $1.2 billion it is paying to acquire Palm will accelerate its growth within the $100 billion-plus connected mobile device market. Will the gamble work?
NFL exec dishes on Verizon Wireless partnership, app launch
Published: April 19, 2010
In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.
Please click here to  download now!