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Tag: Verizon

Total Results: 294

   Displaying: 71 - 80

Verizon’s tiered data plan pricing has marketers concerned
Published: September 28, 2010
While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.
Verizon APIs provide opportunities for developers, marketers
Published: September 24, 2010
Verizon Wireless’ decision to open its network by making available 20 different APIs to developers will also create opportunities for marketers.
Microsoft Advertising launches third-party mobile ad serving
Published: September 10, 2010
Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.
Microsoft expands Verizon partnership with Bing Android app
Published: September 1, 2010
Microsoft is competing with Google on its home turf with the launch of the Bing for Mobile application for Verizon Wireless customers with Android-based devices.
Verizon’s multichannel campaign achieves 175K bar code scans
Published: August 3, 2010
Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.
UPS, Verizon, Cisco tap Borders WiFi to run location-based ads
Published: July 29, 2010
Brand advertisers such as UPS, Verizon and Cisco's WebEx are running location-based ad campaigns via Borders' in-store WiFi.
What is Verizon doing right to retain customer loyalty?
Published: July 26, 2010
While Verizon reported fewer net subscriber adds in the second quarter compared to the first, the carrier reduced its churn rate as it increased its data revenue. Churn, baby, churn.
Would Verizon getting the iPhone be bad news for Google’s Android?
Published: July 12, 2010
If Apple were to bring the iPhone to Verizon Wireless after AT&T’s exclusivity agreement expires, it could send shockwaves throughout the mobile ecosystem.
Verizon Business sees 20 percent opt-in for mobile campaign
Published: June 8, 2010
Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.
Nexus won? Google fails to decouple handset from carrier
Published: May 17, 2010
While its Android OS is an undisputed success, direct sales of Google’s Nexus One have not met expectations—a sign that round one of the handset distribution battle has gone to the carriers.
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