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Tag: Verizon

Total Results: 281

   Displaying: 81 - 90

Johnson & Johnson, Pfizer partner with government for SMS health alerts
Published: February 5, 2010
The U.S. government partnered with sponsors such as Pfizer and Johnson & Johnson to launch a new public-private partnership for text4baby, a free mobile health service for pregnant women and new moms.
Ford mobile ads reach 1M consumers, achieve 20 percent CTR
Published: February 3, 2010
Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.
CVS, Walmart run pay-per-call ads in directory assistance app
Published: January 29, 2010
Brands such as CVS and Walmart are running pay-per-call ads within the 1-800-FREE411 application.

Verizon grows wireless customers, data revenue in Q4
Published: January 27, 2010
Verizon Wireless added a net of 2.2 million total customers, including 1.2 million retail customers, and reported increased data revenue in the fourth quarter of 2009.
What could US carriers’ price wars mean for mobile marketing?
Published: January 22, 2010
With competition between the Big Four carriers in the United States reaching a fever pitch, the ensuing price wars could have a significant impact on mobile marketing.
Red Cross SMS appeal for Haiti raises $8M in 2 days
Published: January 15, 2010
Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.
Best Buy, Verizon, Ubisoft, Gameloft partner to promote mobile game
Published: January 4, 2010
Mobile game developer and publisher Gameloft ran a marketing campaign with Best Buy, Verizon Wireless and Ubisoft for the launch of Assassins’ Creed 2.
NHL, Verizon partner for live mobile content distribution
Published: December 31, 2009
The National Hockey League and Verizon Wireless are partnering to provide live and exclusive mobile content on the carrier's V Cast service.
AT&T iPhone fiasco: Appetite for data taking toll on carriers
Published: December 30, 2009
New York consumers can again buy iPhones on AT&T’s Web site after being blocked from buying the Apple smartphone for much of the holiday season. But is this a sign of more serious issues to come?
Verizon defends early termination fee practice in 77-page reply to FCC
Published: December 21, 2009
Verizon Wireless vigorously defended its positions on early termination fees and access to Verizon Mobile Web in a 77-page response to the Federal Communications Commission.

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