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Tag: Vertis Communications


Total Results: 2

How mobile makes traditional marketing more measureable
Published: July 23, 2010
Traditional marketing mediums such as print, inserts and direct mail can usually be appealing in terms of creative, but lack a sense of immediacy and do not have an interactive element – until now.

Clinique print advertising exposes mobile program to critical mass
Published: June 24, 2010
Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.
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