Tag: Via

Total Results: 42

Displaying: 1 - 10

Brands leveraging tablets get double halo effect: Viacom

Published: April 17, 2012

Tablets offer marketers a unique opportunity to double their opportunities for building goodwill with consumers by reaching them via high-quality media experiences on devices that they have a special regard for, according to a new study from Viacom.

Philips Healthcare generates 4,000 downloads of iPad app

Published: February 10, 2012

Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

Dannon broadens ad creative with iAd campaign

Published: November 4, 2011

Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.

HTML5 mobile sites just as rich as any app: T-Mobile exec

Published: October 13, 2011

SAN DIEGO � Panelists at the CTIA Enterprise & Applications 2011 conference said that HTML5 is a great tool for marketing.

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one�s whereabouts, is it possible that check-ins have lost their novelty?

Evian boasts mobile presence via interactive campaign

Published: August 22, 2011

Evian is raising its mobile profile via new targeted banner ads that lead users to videos, a mobile app and the company�s Facebook page.

Can cable operators monetize mobile without alienating networks?

Published: July 18, 2011

Cable operators and TV networks are going head to head over streaming rights for tablets because of the significant potential revenue opportunities.

Starwood rewards loyalists via Foursquare contest

Published: May 19, 2011

Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous � mobile.

Audi encourages digital test drives via mobile game - Luxury Daily