Tag: Viacom

Total Results: 11

Brands leveraging tablets get double halo effect: Viacom

Published: April 17, 2012

Tablets offer marketers a unique opportunity to double their opportunities for building goodwill with consumers by reaching them via high-quality media experiences on devices that they have a special regard for, according to a new study from Viacom.

HTML5 mobile sites just as rich as any app: T-Mobile exec

Published: October 13, 2011

SAN DIEGO – Panelists at the CTIA Enterprise & Applications 2011 conference said that HTML5 is a great tool for marketing.

Can cable operators monetize mobile without alienating networks?

Published: July 18, 2011

Cable operators and TV networks are going head to head over streaming rights for tablets because of the significant potential revenue opportunities.

Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR

Published: December 9, 2010

Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

Nickelodeon extends AddictingGames brand into mobile arena

Published: August 31, 2009

Nickelodeon is extending its AddictingGames brand from the online game market to the iPhone platform to increase reach.

SendMe Mobile gets $12M in growth capital financing

Published: March 6, 2009

Mobile media company SendMe Inc. has secured $12 million in Series D growth capital financing to expand its subscription-based and ad-supported mobile entertainment platforms.

GE taps Syrup for sponsorship of TED Conference

Published: February 19, 2009

Agencies Starring Stockholm and Syrup New York have merged to form a boutique agency named Syrup. It powered GE's sponsorship of the recent TED Conference.

SinglePoint debuts SingleBrand Ad Marketplace for SMS/MMS campaigns

Published: October 28, 2008

Mobile interactivity and advertising provider SinglePoint has debuted the SingleBrand Ad Marketplace.