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Tag: Vibes

Total Results: 49

   Displaying: 1 - 10

Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
Published: February 4, 2014
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Build-A-Bear boosts SMS program with dress-up game
Published: November 20, 2013
Build-A-Bear is leveraging its SMS database this holiday season with a campaign that lets consumers build, share and buy customized stuffed animals while also opting in for future marketing.
TCPA petition filed with FCC to support mobile messaging
Published: November 5, 2013
By Jack Philbin

The uncertainty over the FCC's TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Walmart app users spend 40pc more than average shopper - Mobile Commerce Daily
Published: September 26, 2013
Mobile Commerce Daily today - Walmart app users spend 40pc more than average shopper; Hilton exec: Mobile transactions are table stakes for hotels.
Why Apple’s Passbook is a bigger must-have for marketers than ever
Published: September 17, 2013
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
Google’s Chromecast makes mobile linchpin in play for living room access
Published: July 26, 2013
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.

Are tablets the ultimate bedroom tool?
Published: July 8, 2013
It is easy to see why tablets have become so popular in the home environment. The devices provide the power and portability of a smartphone, but also have a larger canvas that is ideal for a more relaxed setting at home.
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