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Tag: Vibes


Total Results: 71

   Displaying: 1 - 10

Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing
Published: May 11, 2016
With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs.
Vibes shows leadership in mobile education tie with Chicago’s DePaul University
Published: May 3, 2016
In a rare collaboration, mobile marketing platform provider Vibes and Chicago’s DePaul University are underway with a unique program to educate undergrads and graduates on the ins and outs of mobile marketing with aims to enlarge the pool of talent for brands, retailers, agencies and media.
Esurance embraces mobile-based transactional messages to enhance customer service
Published: March 31, 2016
Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts.
How Honda revved up customer engagement with mobile wallet ads
Published: February 22, 2016
Honda was one of the first automakers to roll out advertisements placed within mobile wallets, enabling the brand to target consumers after the initial ad impression with notifications regarding upcoming sales events.
Mobile offers and loyalty programs deserve a second look
Published: February 8, 2016
By Alex Campbell

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

Honda leverages mobile wallet ads to promote sales event
Published: May 14, 2015
Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.
Integrated mobile messaging makes gains, but is it enough?
Published: January 6, 2015
While mobile messaging often presents challenges for marketers interested in developing integrated experiences, this could be changing in 2015 as new options begin to emerge.
Rock band Kiss invites fans to sit in via app, smartphone camera
Published: December 2, 2014
Rock band Kiss is inviting fans to download a mobile application that leverages smartphone cameras to put them inside the group decked out in its signature face paint and science fiction style outfits.
Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
EBay, UPS in Monster’s push to mobile job hunters via Twitter
Published: November 4, 2014
EBay, UPS and Geico are on the list of brands whose help-wanted notices will appear on Monster.com job ads on Twitter, part of Monster’s effort to win back recruiters who have turned to rival Web sites.
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