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Tag: Vibes


Total Results: 38

   Displaying: 1 - 10

Facebook’s play to own the mobile home page fails, like others before
Published: May 15, 2013
The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Facebook takes over Android home screen, has plans for new ad opportunities
Published: April 5, 2013
Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.
Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign
Published: March 13, 2013
Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.
Are push notifications abusing their welcome?
Published: February 15, 2013
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
Citi exec: Mobile offers start with the consumer
Published: January 31, 2013
SAN FRANCISCO – A Citi executive at the 2013 Mobile Marketing Association Forum San Francisco said that in order for marketers to send compelling mobile deals, the consumer comes before the offer.
Mobile Web speeds up TV's second-screen adoption
Published: November 8, 2012
There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.
Cars.com exec: Mobile's value should be measured differently than desktop
Published: September 28, 2012
A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.

Will Apple's iPhone 5 boost mobile advertising with bigger screen?
Published: September 13, 2012
Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Published: September 10, 2012
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
Summerfest attendees engage with favorite artists via SMS and Twitter
Published: August 3, 2012
This year's Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.


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