Tag: Vibes

Total Results: 38

Facebook’s play to own the mobile home page fails, like others before

Published: May 15, 2013

The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

Facebook takes over Android home screen, has plans for new ad opportunities

Published: April 5, 2013

Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.

Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign

Published: March 13, 2013

Build-A-Bear Workshop recently leveraged Passbook’s location-enabled push notification feature and drove consumers to its stores to claim a promotional offer.

Are push notifications abusing their welcome?

Published: February 15, 2013

Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.

Citi exec: Mobile offers start with the consumer

Published: January 31, 2013

SAN FRANCISCO – A Citi executive at the 2013 Mobile Marketing Association Forum San Francisco said that in order for marketers to send compelling mobile deals, the consumer comes before the offer.

Mobile Web speeds up TV's second-screen adoption

Published: November 8, 2012

There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.

Cars.com exec: Mobile's value should be measured differently than desktop

Published: September 28, 2012

A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.

Will Apple's iPhone 5 boost mobile advertising with bigger screen?

Published: September 13, 2012

Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals

Published: September 10, 2012

Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.

Summerfest attendees engage with favorite artists via SMS and Twitter

Published: August 3, 2012

This year's Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.