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Tag: Vibes

Total Results: 60

   Displaying: 1 - 10

Michelin leverages YouTube to teach young drivers about tire safety
Published: October 22, 2014
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Soaring revenue figures underscore mobile’s importance as advertising tool: report
Published: August 14, 2014
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
Dodge revs up mobile users with Challenger Hemi engine ringtone
Published: August 1, 2014
Dodge is bringing the roar of its Hemi engine to drivers’ mobile phones, by releasing a free ringtone containing the sound of the Hemi-equipped 2015 Dodge Challenger SRT Hellcat revving up.
Privacy top issue in mobile tracking, PunchTab survey shows
Published: July 29, 2014
Privacy concerns would keep half of consumers from permitting retail mobile trackers to know their location, although more than a quarter would allow tracking if given the right incentives, according to a survey by the
PunchTab marketing firm.
Location-based, relevant push notifications will reign this holiday season
Published: July 17, 2014
Push notifications can either be incredibly helpful or terribly annoying for shoppers, but emerging best-practices from the still relatively new messaging strategy suggest location and relevancy will help some notifications stand above the rest during the upcoming holiday season.
How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
MLB eyes mobile home run with All-Star live game stream
Published: July 14, 2014
Major League Baseball is reaching out to fans on the go everywhere with its first-ever provision of a live game stream and iBeacon-supported interactive ballpark attractions at the 2014 All-Star Game.
Chevrolet mobilizes soccer sponsorship with virtual shirt campaign
Published: July 7, 2014
A mobile campaign that uses Facebook and Twitter to promote Chevrolet’s sponsorship of the new uniform shirt of soccer’s Manchester United FC taps both the impact of social media and fan interest in the World Cup to engage a global audience.
Data concerns replace creative as major mobile marketing issue for brands: survey
Published: July 7, 2014
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.