Tag: Vibes Media

Total Results: 17

Yamaha exec: SMS just as effective as email marketing

Published: November 21, 2011

LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.

US Cellular in-venue SMS initiative results in 40,000 interactions

Published: September 30, 2011

U.S. Cellular’s SMS initiative during Summerfest 2011 increased 37 percent from last year’s program at the music festival, resulting in 40,000 text messages sent.

Four lessons mobile marketers can learn from auto racing

Published: July 18, 2011

By Alex Campbell

At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”

NBA’s Chicago Bulls shoot for fan engagement with mobile push

Published: March 30, 2011

The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Radio broadcasting giant taps Vibes to expand mobile initiatives

Published: October 21, 2010

Entercom Communications, the nation’s fifth-largest radio broadcaster, tapped Vibes Media to help it develop and strengthen consumer relationships through mobile.

Pittsburgh Penguins SMS is billionth text message for Vibes Media

Published: August 12, 2010

When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.

NHL’s New York Rangers run $1M mobile sweepstakes

Published: February 17, 2010

The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

Use multiple channels to achieve mobile campaign goals: CTIA panel

Published: October 7, 2009

SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.

Vibes Media hires Drew Green to grow company

Published: April 29, 2009

Vibes Media has hired Drew Green to become senior vice president of sales and marketing, a newly created position designed to grow the company.