Tag: Video

Total Results: 207

When streaming mobile video, write once and run everywhere

Published: May 22, 2012

By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

MLB At Bat app averages 800,000 live streams per day

Published: April 18, 2012

Major League Baseball’s MLB.com At Bat 12 application is delivering an average of more than 800,000 live streams per day, approximately double of last year’s daily average.

3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

By James Citron

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

In-stream mobile video ads generate 89pc completion rate: study

Published: March 2, 2012

Research from mobile ad company Rhythm NewMedia shows that video content has the backbone to hold consumers’ attention.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Wireless carriers look to innovate how mobile video is delivered, paid for

Published: January 17, 2012

Wireless carriers are under pressure to meet consumer demands for mobile content consumption and are looking at new ways to deliver and charge for data usage, including letting content providers foot some of the bill.

SMS, QR codes and mobile video get vote of confidence

Published: January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.