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Tag: Vince Lesch


Total Results: 2

How carrier evolution will affect mobile in 2010
Published: December 21, 2009
By Vince Lesch

Carriers and brands seeking new ways to reach consumers have tremendous opportunities in 2010, spurred by technology development and innovative uses of existing systems.

Costs and opportunities of social networking SMS messages
Published: October 26, 2009
By Vince Lesch

In-message SMS advertising, where sponsored text is appended to social network SMS messages, can turn social networking SMS into a new revenue opportunity for carriers.

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