Tag: Virgin

Total Results: 44

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

Case study - Sir Richard Branson's Virgin Media

Published: November 23, 2010

See how Virgin Media used mobile advertising to reach sports fans and drive more than 100,000 premium television subscriptions.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Opera launches Open Mobile Ad Exchange - News briefs

Published: October 6, 2010

Opera launches Open Mobile Ad Exchange; Mattel, Ogmento tap Qualcomm’s new augmented reality SDK; Millennial Media, Dictionary.com and "Virginia Is for Lovers."

Virginia's Fairfax County promotes tourism via iPhone app

Published: August 16, 2010

Virginia’s Fairfax County is promoting tourism and local business with a new iPhone application.

Urban Airship gets $1.1M for mobile content delivery

Published: February 17, 2010

Urban Airship, a new mobile content delivery channel provider, announced that it has closed its Series A funding round of $1.1 million.

Virgin Atlantic launches iPhone app for nervous flyers

Published: November 4, 2009

Virgin Atlantic Airlines has made its Flying Without Fear course into an iPhone application.

Prepaid offerings, smartphones affecting carriers’ Q2 results

Published: August 7, 2009

An increase in high-volume/low-value prepaid customers and low-volume/high-value smartphone users affected U.S. carriers' Q2 numbers.

Sprint Nextel gains prepaid market dominance with Virgin Mobile USA acquisition

Published: July 29, 2009

Sprint Nextel Corp. has reached an agreement to acquire Virgin Mobile USA Inc. for approximately $483 million to strengthen the carrier's prepaid offerings.