Tag: Vivian Rosenthal

Total Results: 4

5 common augmented reality mistakes

Published: December 20, 2012

There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.

Warner Bros. marries mobile and social through photo sharing app

Published: November 28, 2012

Warner Bros. is banking on photo sharing as a way to build anticipation around the upcoming film, “The Hobbit.”

Augmented reality is the new QR code

Published: August 14, 2012

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name for itself and marketers are embracing all forms of the technology to offer a new type of engagement.

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?