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Tag: Vivian Rosenthal


Total Results: 5

P&G’s Secret picks mobile photo-sharing to build social engagement
Published: October 23, 2013
Procter & Gamble’s Secret is tapping a third-party mobile photo-sharing application that spurs teenagers to create custom photos and help spread an anti-bullying message to friends and family.
5 common augmented reality mistakes
Published: December 20, 2012
There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.
Warner Bros. marries mobile and social through photo sharing app
Published: November 28, 2012
Warner Bros. is banking on photo sharing as a way to build anticipation around the upcoming film, “The Hobbit.”
Augmented reality is the new QR code
Published: August 14, 2012
Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name for itself and marketers are embracing all forms of the technology to offer a new type of engagement.
Are mobile check-ins losing steam?
Published: October 3, 2011
With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?