Tag: W

Total Results: 2180

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Waffle House SMS campaign aims to drive in-store traffic

Published: March 19, 2010

Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.

United Airlines expands mobile offerings in time for spring break travel

Published: March 18, 2010

Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

Mobile apps to generate $1.6 billion in revenue in 2010: Study

Published: March 18, 2010

Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.

Lil Wayne promo on Myxer leads to 20 percent increase in DVD sales

Published: March 18, 2010

Music producer Quincy Jones III launched a campaign on Myxer that used ad-supported mobile entertainment to drive sales of Lil Wayne DVDs.

Absolut Vodka gets spirited with Drinkspiration app

Published: March 17, 2010

Absolut Vodka has expanded Drinkspiration, an app combining the latest mobile technology with GPS, Twitter and Facebook, to Google�s Android OS to create buzz among mobile consumers.

Toms Shoes steps up mobile efforts with Microsoft

Published: March 17, 2010

Toms Shoes, which donates a pair of shoes to disadvantaged children for every pair bought through its Web site, is partnering with Microsoft for a multichannel campaign featuring mobile.

Social media, mobile, bar codes vie for attention at SXSW festival

Published: March 17, 2010

By Harald Neidhardt

AUSTIN, TX � As our correspondent discovered, SXSW is becoming a hotbed for not just social media innovation but also mobile news, including the launch of bar code service stickybits.

Rating movie apps: Paramount vs. Sony vs. Warner Bros.

Published: March 17, 2010

By Al Kalman

Paramount Studios, Sony Pictures and Warner Bros. are among the most active studios in the apps space. Here is a look at what they are doing in that area.

Levi�s taps mobile to engage trendsetting music fans

Published: March 16, 2010

The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.