Tag: W

Total Results: 3505

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Is this the tipping point for mobile commerce?

Published: February 9, 2012

By Gabriel Hopkins

For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.

Rating the GOP candidates on their mobile know-how

Published: February 8, 2012

Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Maurices mobilizes band search contest with QR codes

Published: February 8, 2012

Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

NBA’s NY Knicks shoots for engagement via iPhone, Android app

Published: February 7, 2012

The NBA’s New York Knickerbockers are aiming to get sports fans closer to their favorite team with a new application for iPhone and Android devices.

Orbitz singles out hotel bookings via iOS app

Published: February 7, 2012

Online travel Web site Orbitz is segmenting its business into a hotel-only application to meet the growing need of the company’s same-day mobile hotel bookings.