Tag: W

Total Results: 3505

Twentieth Century Fox increases user engagement via Shazam partnership

Published: December 21, 2011

Twentieth Century Fox is using Shazam to connect Glee fans with extra content for watching their favorite movie.

Google engages holiday travelers via airport Wi-Fi ads

Published: December 21, 2011

Google has teamed up with NORAD and a new Wi-Fi advertising network to let travelers at the Charlotte, NC, airport track Santa this holiday season.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

How Google is changing the mobile recommendation game

Published: December 16, 2011

Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

Saga helps members understand younger generation via mobile app

Published: December 15, 2011

British organization Saga is rolling out a mobile application to help its users understand teenage slang.

What will a new deal with AT&T mean for T-Mobile?

Published: December 14, 2011

Now that the antitrust case against the proposed AT&T/T-Mobile USA deal has been postponed, the question is will AT&T seek to restructure the deal to increase its chances of approval or will it walk away and look to gain more spectrum elsewhere?

DIY Network launches into mobile with apps

Published: December 14, 2011

Cable station DIY Network is dipping its toes in mobile with a line of mobile applications for Apple’s iPad, iPhone and iPod touch devices.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Zite expands mobile offerings via iPhone app

Published: December 13, 2011

News aggregator Zite is expanding its reach via an iPhone application that lets users customize news content by scouring the Web for relevant articles.

Why is mobile hard to integrate into CRM?

Published: December 12, 2011

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.