Tag: W

Total Results: 3694

Why the mobile Web – and not apps – is the best channel for sales

Published: March 12, 2012

By Michael Darnaud

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

Taco Bell beefs up new campaign with augmented reality

Published: March 9, 2012

Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company’s new Doritos Locos Tacos and elevate the user experience through technology.

Forbes exec: Magazine apps must give content, curation

Published: March 9, 2012

NEW YORK - With the rush to develop digital editions of print and Web publications, publishers need to first think about how mobile can help the brand, according to an executive from Forbes.

Mobile helps drive direct mail retention: Rodale

Published: March 9, 2012

NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.

Mobile should drive more personalized Web communications

Published: March 9, 2012

By Darren Guarnaccia

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

Apple delivers a one-two punch to knock out tablet competition

Published: March 8, 2012

The new iPad introduced by Apple yesterday has some nifty new features such as a super high-resolution display and 4G access. Combined with the announcement of a price reduction for the iPad 2, Apple is clearly moving to shore up its dominance at the high-end of the tablet market.

Is Instagram a major contender in mobile social media?

Published: March 8, 2012

Mobile-only social network Instagram is on the fast track to being a hit with brands looking to target iPhone users with visually appealing content. With an anticipated Android version on the way, Instagram is on the verge of making a big splash in the mobile, social space.

Why mobile CRM is no longer a luxury

Published: March 8, 2012

By Ehab Samy

For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.

Key mobile commerce lessons learned from eTail West

Published: March 7, 2012

By Serena Ehrlich

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Why is Apple mum on app deletion, usage rates?

Published: March 6, 2012

Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.