Tag: W

Total Results: 3505

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

How apps drive Super Bowl engagement opportunities

Published: February 2, 2012

By Kalie Kimball-Malone

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

State Farm mobile site ranks top in experience

Published: February 1, 2012

State Farm’s mobile site was voted best by Key Lime Interactive among other auto insurance company sites.

How to monetize mobile traffic

Published: February 1, 2012

By Scott Swanson

Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

Clorox taps mobile to take Ingredient Inside program to next level

Published: January 30, 2012

Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.

News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience

Published: January 30, 2012

News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.