Tag: W

Total Results: 3505

Allstate campaign generates more than 2,000 live video streams via mobile

Published: January 24, 2012

An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

5 tips to help luxury brands build a mobile strategy

Published: January 23, 2012

By Damian Bentley

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Papa John’s taps mobile ads to bolster pizza sales

Published: January 19, 2012

Pizza chain Papa John’s is running targeted mobile banner ads that promote offers and deals.

Best-practice tips for building an engaging Web presence on tablets

Published: January 19, 2012

By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Whole Foods exec: Be wherever the consumer is

Published: January 18, 2012

NEW YORK – A Whole Foods executive at the National Retail Federation conference said that a company’s purpose is about inspiration and brands and marketers need to align their goals – for their business, stakeholders and consumers – to see success.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

Wireless carriers look to innovate how mobile video is delivered, paid for

Published: January 17, 2012

Wireless carriers are under pressure to meet consumer demands for mobile content consumption and are looking at new ways to deliver and charge for data usage, including letting content providers foot some of the bill.