Tag: W

Total Results: 3505

Clinton offers way out of downturn at nation’s largest retailer event

Published: January 17, 2012

NEW YORK – The key to overcoming the current world economic problem is finding ways for both companies and consumers to work together to pull themselves out of the hole, according to former United States president Bill Clinton who spoke at the NRF 101st Annual Convention & Expo.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Coca-Cola’s Fanta mixes social and mobile with iPhone app

Published: January 13, 2012

Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

LinkedIn mobile page views jump 400pc year-to-year

Published: January 13, 2012

Professional social network LinkedIn claims that mobile page views for the site increased 400 percent from 2010 to 2011.

Unbanked banking on mobile: From Kitwe to Cleveland

Published: January 13, 2012

By Gary Schwartz

Can mobile business models and banking solutions from Africa be transported to main street North America, where there are approximately 60 million people unbanked or under banked?

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

Published: January 12, 2012

More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

Hearst, Glidden build mobile bar code initiative with interactive ads

Published: January 11, 2012

Hearst Corp.’s House Beautiful is using mobile bar codes to bring the publication’s static advertisements for Glidden paints to life.

Publishers Clearing House acquires Liquid Wireless to delve into mobile space

Published: January 11, 2012

Sweepstakes brand marketer Publishers Clearing House has acquired Liquid Wireless to enhance its efforts for optimizing the play-and-win content and experiences on mobile devices.