Tag: W

Total Results: 3505

Mobile video moving from niche to rich in 2012

Published: January 11, 2012

By Paul Bremer

Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

Samsung intent-to-buy nearly triples while iPhone remains a leader: study

Published: January 10, 2012

Consumer interest in purchasing a Samsung smartphone has nearly tripled since the fall, while demand for the Apple iPhone remains strong even more than two months after the new iPhone 4S was released, according to new data from ChangeWave Research.

Mobile during Super Bowl XLVI: Benched or in the game?

Published: January 9, 2012

In January 2011 industry experts predicted that mobile would have a seat at the table during Super Bowl XLV and they were wrong. Will history repeat itself?

Nokia bets on smarter feature phones with Smarterphone acquisition

Published: January 9, 2012

Nokia is betting that mobile customers in developing nations will want smartphone-like devices and not the real thing.

Amazon and the end of the book

Published: January 9, 2012

By Gary Schwartz

While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Shape magazine uses mobile apps to motivate fitness enthusiasts

Published: January 5, 2012

Shape magazine and athletic footwear brand ASICS are inspiring readers to get into shape by using mobile applications for setting goals, tracking progress and sharing results with friends and family.

Wikipedia mobilizes British town with QR codes

Published: January 4, 2012

Wikipedia is using QR codes to help develop user-generated content about real-world places, creating a mobile travel guide of sorts.