Tag: W
Total Results: 3505
Displaying: 71 - 80- Volkswagen makes media buy on new USA Today Kindle app
- Published: January 4, 2012
- Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.
- Chick-fil-A taps mobile app for football fans
- Published: January 4, 2012
- Chick-fil-A recently used a mobile application to rev up football fans for its sponsored college football bowl.
- How to move from mobile-friendly to mobile-first
- Published: January 4, 2012
- By Tom Wentworth
These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.
- Samuel Adams puts QR codes on bar coasters to promote holiday offer
- Published: January 3, 2012
- Samuel Adams is placing QR codes on its bar coasters this holiday season as a way to generate excitement and make it easy for consumers to take advantage of a special holiday offer.
- Popularity of mobile banking apps makes them cybercrime targets: McAfee
- Published: January 3, 2012
- The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.
- New Jersey mobilizes state parks with Android, iPhone app
- Published: January 3, 2012
- The state of New Jersey is using a mobile application to encourage a new group of younger, tech-savvy users to visit state parks.
- Facebook rapidly turning into mobile powerhouse
- Published: December 30, 2011
- The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.
- Will mobile video advertising impact marketing in 2012?
- Published: December 30, 2011
- Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.
- SMS more popular than taking photos, online browsing: Pew Research
- Published: December 30, 2011
- SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research.
- Ford pushes end-of-year sales via MSN Auto app sponsorship
- Published: December 30, 2011
- Ford has signed on as the first advertiser to MSN’s Auto application with a campaign that promotes the car manufacturer’s end-of-year deals.
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