Tag: W

Total Results: 3505

Happy New Year from Mobile Marketer!

Published: December 30, 2011

Happy New Year! Mobile Marketer will not publish on Jan. 2 to give its staff time to recover from New Year's revelry. Talk to you in 2012!

Top 10 forecast for 2012: What about Apple and NFC?

Published: December 30, 2011

By Gary Schwartz

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Wendy’s beefs up mobile efforts via geotargeted ad campaign

Published: December 29, 2011

Fast food chain Wendy’s is driving consumers to its locations to try the company’s new hamburgers via two geotargeted mobile ad campaigns.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Android app downloads catching up to iOS

Published: December 29, 2011

Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.

In-app advertising: The best and worst examples of 2011

Published: December 27, 2011

As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.

Tennent’s Lager launches location-based campaign to highlight Scotland’s culture

Published: December 27, 2011

Alcohol brand Tennent’s Lager is running a location-based mobile advertising campaign to emphasize the defining characteristics of Scotland’s cities.

PepsiCo promotes Grammy-related content via Pandora partnership

Published: December 22, 2011

PepsiCo Inc. has teamed with Pandora for a multichannel campaign that centers around the 54th Annual Grammy Awards.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.