Tag: WAP

Total Results: 90

100M mobile consumers in Europe received SMS ads: comScore

Published: November 19, 2010

Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.

NFL’s Miami Dolphins launch daily mobile video updates to engage fans

Published: November 9, 2010

The National Football League’s Miami Dolphins are delivering a free daily mobile video experience to engage the team's community of “Finatics.”

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.

Hearst Television expands mobile local content initiatives

Published: October 13, 2010

Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

MocoSpace gets $3.5M in funding to launch browser-based mobile social games

Published: September 23, 2010

MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.

Vans Warped Tour connects with fans via daily mobile videos

Published: July 29, 2010

The 2010 Vans Warped Tour is connecting fans with mobile video blog updates from every stop of the 43-city tour.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

CNN anchor: Multi-screen approach key to maximum engagement

Published: June 9, 2010

NEW YORK - Anchor Soledad O’Brien stressed the importance of mobile devices for her reporting and for CNN’s brand during a keynote at the Mobile Marketing Forum.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

Published: May 12, 2010

The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.