Tag: WAP

Total Results: 69

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United Airlines expands mobile offerings in time for spring break travel: Published: March 18, 2010; Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.
KFC, Southwest Airlines break March Madness campaign on Yahoo mobile: Published: March 15, 2010; Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports� �Tourney Pick�em� mobile portal.
Mobile ad campaigns 5 times more effective than online: InsightExpress study: Published: February 5, 2010; Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
ESPN details mobile strategy for 2010 Winter X Games: Published: January 29, 2010; ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.
Procter & Gamble�s Tampax engages teenage girls on mobile: Published: January 27, 2010; Procter & Gamble is using mobile to strike down young girls� prejudices about tampons and educate them about the benefits of its Tampax brand.
Hearst leverages rich-media mobile Web banner ads to woo advertisers: Published: January 27, 2010; Hearst Magazines Digital Media is using new rich-media mobile Web advertisements from Crisp Wireless across their suite of WAP pages for various magazines in an effort to boost advertising.
Hearst leverages rich-media mobile Web banner ads to woo advertisers: Published: January 27, 2010; Hearst Magazines Digital Media is using new rich-media mobile Web advertisements from Crisp Wireless across its suite of WAP pages for various magazines in an effort to boost advertising.
US Air Force flies with rich-media ads on MTV Mobile: Published: January 7, 2010; The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.
Disney outlines mobile strategy: Published: December 31, 2009; A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.
UPS, Safeco sponsoring new NPR mobile Web site: Published: December 22, 2009; Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio�s new mobile Web site.