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Tag: WAP

Total Results: 91

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Wapple wins trademark dispute against Apple
Published: February 23, 2012
Software company Wapple has won a trademark dispute against Apple after the manufacturer challenged its trademark application and claimed the company was trading off its brand and name.
100M mobile consumers in Europe received SMS ads: comScore
Published: November 19, 2010
Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.
NFL’s Miami Dolphins launch daily mobile video updates to engage fans
Published: November 9, 2010
The National Football League’s Miami Dolphins are delivering a free daily mobile video experience to engage the team's community of “Finatics.”
CNN takes fifth place: 2010 Mobile Publisher of the Year
Published: October 18, 2010
Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.
Hearst Television expands mobile local content initiatives
Published: October 13, 2010
Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.
Godiva mobile revenue up 57pc since January: Shop.org panel
Published: September 30, 2010
GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.
MocoSpace gets $3.5M in funding to launch browser-based mobile social games
Published: September 23, 2010
MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.
Vans Warped Tour connects with fans via daily mobile videos
Published: July 29, 2010
The 2010 Vans Warped Tour is connecting fans with mobile video blog updates from every stop of the 43-city tour.
Case study - Newport Beach Film Festival
Published: July 7, 2010
See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.
CNN anchor: Multi-screen approach key to maximum engagement
Published: June 9, 2010
NEW YORK - Anchor Soledad O’Brien stressed the importance of mobile devices for her reporting and for CNN’s brand during a keynote at the Mobile Marketing Forum.
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