Tag: WAP

Total Results: 90

INMA marketing conference taps mobile for engagement, ticketing

Published: April 29, 2010

Ad agency Mobiento has produced an innovative mobile Web site for the INMA conference, an industry forum for interactive marketing where mobile is the center of attention.

2ergo Campaign Manager combines mobile and email marketing

Published: April 29, 2010

2ergo Americas, a global provider of mobile products and services, launched 2ergo Campaign Manager for the North American market.

Phoenix Coyotes tap mobile to connect with fans

Published: April 27, 2010

The National Hockey League’s Phoenix Coyotes will deliver team-specific content directly to fans' mobile phones.

Taco Bell exec: mobile key to engaging out-and-about consumers

Published: April 22, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

UPS app strategy comes full circle

Published: April 13, 2010

Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.

Facebook Mobile surpasses 50M downloads via GetJar

Published: April 13, 2010

In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.

Nokia acquires MetaCarta Inc., completes Novarra purchase

Published: April 13, 2010

Nokia has acquired MetaCarta Inc. and completed the purchase of Novarra Inc., initially announced on March 26, to improve its local search and mobile Internet offerings.

Bloomberg exec dishes on mobile growth strategy

Published: April 2, 2010

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.

AccuWeather.com integrates with Ringleader Digital for reporting, tracking, targeting

Published: March 31, 2010

AccuWeather.com has integrated multiple Ringleader Digital mobile advertising platforms to enhance the reporting, tracking and targeting of ads on its mobile Web site.