Tag: WAP

Total Results: 90

UPS, Safeco sponsoring new NPR mobile Web site

Published: December 22, 2009

Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online

Published: December 21, 2009

L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.

Kraft updates mobile offerings with holidays in mind

Published: December 14, 2009

Kraft Foods has launched several new mobile offerings, including a free version of its popular iFood Assistant application, right in time for the holidays.

24 Hour Fitness pumps up mobile initiatives

Published: December 4, 2009

24 Hour Fitness, which claims to be the largest privately owned U.S. fitness chain of health clubs, has gone mobile with the My24 iPhone application and a mobile Web site.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

Sony Music Entertainment launches Michael Jackson mobile site

Published: November 12, 2009

Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

STA Travel targets iPhone users with mobile ad campaign

Published: November 12, 2009

STA Travel, a global travel specialist for students and young people, is turning to mobile advertising to promote flights to its key global destinations.

Turner Broadcasting sponsors TV Guide Mobile iPhone app

Published: October 27, 2009

Turner Broadcasting System Inc. a division of Time Warner, is the launch sponsor of TV Guide Mobile, TVGuide.com’s new iPhone application.

OpenMarket launches SMS advertising service for content providers

Published: October 19, 2009

OpenMarket Inc. has launched an SMS advertising service that enables content providers to tap into advertising networks and monetize the content that they deliver to consumers.